A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#106: Avoiding the Metric-Centric Trap
Lessons from a CX leader at AirBnB, eBay, and Bain about how to avoid one of the biggest pitfalls of…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Multimodal AI
Multimodal AI refers to artificial intelligence systems that can process, interpret, and generate data…
Generative Pre-Trained Transformer (GPT)
Generative Pre-trained Transformer (GPT) is an advanced type of artificial intelligence model developed by…
Feedback recession
The Feedback Recession refers to the growing reluctance of customers to provide feedback to…
Alternate Payment Methods (APM)
Alternate Payment Methods (APMs) refer to payment options that differ from traditional cash or…
Agentic AI
Agentic AI refers to artificial intelligence systems capable of autonomous decision-making, action-taking, and adaptation…
Synthetic Identity Fraud
Synthetic Identity Fraud is a type of financial fraud in which criminals create a…
Multi-Armed Bandit (MAB) Testing
A Multi-Armed Bandit (MAB) is a mathematical framework and decision-making algorithm used to model…
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The Agile Brand Guide® Book Series
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
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Enhancing customer experience with digital signage
One of the key benefits of digital signage is its ability to enhance the customer experience by delivering dynamic and…
