A Guide to Marketing Technology and CX

From the creators of The Agile Brand™ with Greg Kihlström podcast, and the internationally best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions.

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Latest Articles

Marketing technology, CX, and Digital Transformation

AI is revolutionizing physical retail, too

One area where artificial intelligence (AI) is revolutionizing physical retail is through the use of camera technology. Companies are using AI and machine learning algorithms to analyze customer behavior and provide valuable data to retailers.
Jan 13, 20242 min read

Understanding your unique value proposition

In today's competitive business landscape, it is crucial for organizations to differentiate themselves from their competitors. One way to achieve this is by developing a unique value proposition that sets them apart in the market.
Jan 12, 20244 min read

470: #470: Great data equals great advertising with Gruia Pitigoi-Aron, The Trade Desk

Today we’re going to talk about the importance of great data in digital advertising, and how brands can maximize business impact by utilizing it correctly. To help me discuss this topic, I’d like to welcome Gruia Pitigoi-Aron, SVP Product at The...
Jan 12, 20242 min read

Collaboration boosts creativity and innovation

Collaboration is a key factor in boosting creativity and innovation. When individuals come together to work as a team, they are able to combine their unique perspectives, skills, and ideas, resulting in a more diverse and creative output.
Jan 11, 20243 min read

Self-awareness is crucial to build strong leaders

Leadership is a critical aspect of any organization, as it sets the tone for the team and influences their performance and productivity.
Jan 10, 20243 min read

469: #469: Agility in the enterprise using a composable approach with Matt Biilmann, CEO of Netlify

Netlify recently announced the findings of The State of Web Development, previously known as the Jamstack Community Survey, which is a guide to the trends and strategies shaping the future of web development. Today we’re going to talk about some of...
Jan 10, 20242 min read

Headless e-commerce and composable architecture

Headless e-commerce allows for a composable architecture, where brands can customize their technology stack to meet their specific needs.
Jan 9, 20243 min read

The need for greater value in customer loyalty programs

Loyalty programs have become a popular marketing strategy for businesses across various industries. These programs aim to incentivize customers to continue patronizing a particular brand by offering rewards, discounts, and other exclusive benefits. However, recent data suggests that loyalty programs may be falling short in delivering the value that customers expect.
Jan 8, 20243 min read
House of the Customer by Greg Kihlstrm

The Agile Brand Guide Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

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