A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#598: Keeping up with consumer payment preferences with Will Mavromichalis at Kount
Are you keeping up with the changing payment preferences of your customers? Welcome to today’s episode, where we’re exploring the…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Likert Scale
The Likert scale is a psychometric scale commonly used in questionnaires to measure respondents’…
Account Takeover (ATO)
Account Takeovers (ATO) occur when unauthorized individuals gain access to and take control of…
Adaptive Bandit Testing
Adaptive Bandit Testing is a dynamic experimentation method used in digital marketing, product optimization,…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
CreatorIQ
CreatorIQ is an influencer marketing platform that enables brands to manage their entire influencer…
Product Line Strategy
A Product Line Strategy is a marketing and business approach focused on managing a…
Internet of Things (IoT)
The Internet of Things (IoT) refers to a network of physical objects—often called “things”—that…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
AI Enhances Marketing Creativity and Scale
In the rapidly evolving landscape of marketing, the integration of artificial intelligence (AI) enables businesses to enhance their creative capabilities…
