A Guide to Marketing Technology and CX

From the creators of The Agile Brand™ with Greg Kihlström podcast, and the internationally best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions.

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Latest Articles

Marketing technology, CX, and Digital Transformation

453: #453: AI for Localization and Personalization with Stephanie Shreve, PowerChord

Today we’re going to talk about Localization, Personalization, and AI, and how using these methods and tools well can increase ROI and improve the multi-channel customer experience. To help me discuss this topic, I’d like to welcome Stephanie...
Dec 1, 20233 min read

Enhancing E-commerce with Generative AI

Let's explore how generative AI is revolutionizing the e-commerce industry and why marketers should start adopting this technology.
Nov 30, 20233 min read

Autonomous technologies that benefit e-commerce

Autonomous technologies, such as robots, can revolutionize the way warehouses operate and improve various aspects of the e-commerce process.
Nov 29, 20233 min read

452: #452: Enhancing E-commerce with AI with Sean Mullaney, Algolia

Today we’re going to talk about enhancing E-commerce with AI by improving personalization, relevance, and the overall customer experience. To help me discuss this topic, I’d like to welcome Sean Mullaney, a former Stripe and Google Executive, who...
Nov 29, 20232 min read

Headless commerce and the customer experience

Headless architecture, particularly in e-commerce, offers significant benefits in improving customer experience in the world of e-commerce. By decoupling the front end and back end of an e-commerce platform, businesses gain flexibility and differentiation in delivering personalized and optimized experiences to their customers.
Nov 28, 20234 min read

The e-commerce marketing place endless aisle drives brand loyalty

The concept of the "endless aisle" in e-commerce is revolutionizing the way brands reach and engage with consumers.
Nov 28, 20234 min read

Using AI to analyze customer feedback effectively

Artificial Intelligence (AI) has proven to be an effective tool in analyzing customer feedback, and there are limitations of traditional methods of analyzing feedback, such as reading through every response manually.
Nov 27, 20233 min read

451: #451: The Post Cookie World and CX with Carl White, Nano Interactive

Nano Interactive’s recent data showed that 70% of UK consumers now regularly hide their personal data when online, and as the Government pushes through both its Data Protection and Digital Information Bill and its Online Safety Bill, marketers need...
Nov 27, 20233 min read
House of the Customer by Greg Kihlstrm

The Agile Brand Guide Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

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