A Guide to Marketing Technology and CX
From the creators of The Agile Brand podcast, and the international best-selling Agile Brand Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions. Our brands:
BOOK SERIES
The Agile Brand Guide
The international best-selling book series in print, digital, and audio.
MARTECHIPEDIA
MarTech Guide
Marketing technology terms, platforms, and more.
PODCAST
The Agile Brand with Greg Kihlström
Award-winning show on MarTech & CX, now in Season 5.
PODCAST
The Innovation Economy
Catch this new podcast all about business innovation.
SPEAKER & AUTHOR
Greg Kihlström
Best-selling author, speaker, consultant & advisor to F1000 brands.
Martechipedia
A MarTech guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
Latest Articles
Sword and the Script: The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand
In the late 1990s, he finished school and eventually landed a job at a technology start-up. That experience, he says, taught him “an appreciation for both the software development side of things as well as for digital marketing and advertising.” He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. He’s my guest on the first Off Script Q&A of 2019.
AMA DC: Event Sneak Peek: Q&A with Greg Kihlström, SVP of Digital at Yes&
On February 26th, AMADC will explore the concept of the agile brand with an exciting presentation from Greg Kihlström, SVP of Digital at Yes& and author of “The Agile Brand.” Read on to gain some early insights from Greg before the big event!
Forbes Q&A: 10 Tips For Leveraging Machine Learning In Advertising
I was featured in a Q&A on Forbes.com discussing machine learning and advertising.
DC Inno: D.C.’s Hottest Tech Companies Gather for 50 on Fire 2018
I was named a winner in DC Inno’s 2018 50 on Fire. See a video featuring all the winners, including mine in the Media, Marketing & PR category.
Yes& SVP Digital Greg Kihlström to Deliver Opening Keynote at Rochester Advertising Week
ROCHESTER, N.Y. - Nov. 4, 2018 - PRLog -- Greg Kihlström will deliver the opening keynote address at the 2018 Rochester Advertising Week. He will then moderate a panel comprised of industry experts from Xerox, Constellation Brands, and Partners & Napier. The keynote and panel discussion will be based on thoughts and ideas from Kihlström's 2018 book, The Agile Brand.
Rochester Ad Week Featuring Opening Keynote by Greg Kihlström
The Agile Brand is about the evolving relationship between company and consumer. It follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want.
Join us Monday night to hear keynote speaker Greg Kihlström and panel discuss his new book, The Agile Brand. Greg will be available after the panel discussion for book signings.
Greg Kihlström named as DC Inno’s “50 on Fire” Winner
Marketing entrepreneur Greg Kihlstrom released his second book, “The Agile Brand,” this summer, was named chairman of the American Advertising Federation’s National Innovation Committee, became a contributing writer for Forbes, and sold his agency Carousel30 to Yes& and became their head of digital.
REQ: Book Review of “The Agile Brand”
Kihlström poses the very human question: Is the brand a friend, teacher, or coach? Could it be a celebrity or a revered expert and authority figure? If you can answer that question, it changes how you think about activating the brand.
The Agile Brand Guide Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
