A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Third-Party Cookies
Third-party cookies are small pieces of data that are stored on a user’s device…
Virtual Reality (VR)
Virtual Reality (VR) is a simulated digital environment that completely immerses users in a…
Hubspot Marketing Cloud
HubSpot Marketing Hub is an AI-powered marketing automation and CRM platform that helps organizations…
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform that enables businesses to create…
Optimizely One
Optimizely One is a composable, AI-powered digital experience platform (DXP) that unifies content, experimentation,…
Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
Katana Cloud Inventory
A cloud-native inventory and smart manufacturing resource planning (MRP) platform providing real-time stock visibility,…
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The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Authentic storytelling drives audience engagement
Authentic storytelling is about more than just sharing information; it involves creating a connection with the audience through relatable and…
