A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…
Adobe Experience Platform (AEP)
Adobe Experience Platform (AEP) is a real-time customer data platform designed to unify customer…
Internet of Things (IoT)
The Internet of Things (IoT) refers to a network of physical objects—often called “things”—that…
Augmented Reality (AR)
Augmented Reality (AR) is a technology that overlays digital content and information—such as images,…
Amperity
Amperity is an AI-powered Customer Data Platform (CDP) that enables enterprises to unify fragmented…
Sitecore XM Cloud
Sitecore XM Cloud is a cloud-native, headless SaaS content management system that enables brands…
Reverse Logistics
Reverse logistics in the context of e-commerce refers to the process of managing the…

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Harnessing technology for positive change
Harnessing technology for positive change is a topic that has become increasingly relevant in today’s society. With the rapid advancement…