A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#5: Three Ways to Battle Back And Get on Track to Follow Your Dreams After a Major Life Event
This is Kat Pattillo’s journey and she shares it with Worth Knowing. From her life-threatening experience in 2019 to becoming…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Tealium
Tealium is a leading Customer Data Platform (CDP) that enables businesses to unify their…
Gradient Boosting
Gradient Boosting is a machine learning method that builds predictive models by combining the…
Koddi
Koddi is a marketing technology platform specializing in metasearch and programmatic advertising for the…
Media Diminishing Returns
Media diminishing returns describe the nonlinear relationship between advertising spend and its impact on…
Storyblok
Storyblok is a headless, composable CMS that empowers developers and marketers to collaboratively build…
Random Forest
Random Forest is a supervised machine learning algorithm that uses an ensemble of decision…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
The power of stories to influence the decision making process
Stories have always been a powerful tool for influencing decisions. In the podcast interview with Megan Burns, they discuss the…
