Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Markup AI
Markup AI is API-first and developer friendly so your teams can build quality gates…
Snipp
Snipp is a marketing technology platform specializing in promotions, rebates, and loyalty programs. It…
Jeff Zotara
Jeff Zotara is the Chief Marketing Officer of arrivia, a travel technology company providing…
Janna Navarro
Janna has two decades of experience spearheading brand evolution across sectors such as automotive…
Star Schema
A star schema is a dimensional data model used for analytics in which a…
Structural Friction Index (SFI)
Structural Friction Index (SFI) is a lightweight operational metric proposed by Greg Kihlström of…
Over-the-Top (OTT)
Over-the-Top (OTT) refers to the delivery of video, audio, and other media content directly…
Dan Russotto
Dan Russotto is currently the General Manager for Furniture.com, a privately backed business that’s…
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More Articles on MarTech, AI, & Customer Experience
Authentic storytelling drives audience engagement
Authentic storytelling is about more than just sharing information; it involves creating a connection with the audience through relatable and…
