Expert Advice for Marketing Leaders on MarTech, AI, & CX
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TransUnion’s Matt Spiegel on the AI confidence-readiness paradox: AI is only as good as the data you feed it
TransUnion EVP Matt Spiegel on why only 13% of marketers have fully scaled AI: fragmented data, siloed teams, and ROI measured in time saved, not growth.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news Sept. 24, 2026: AudioEye finds AI agents finish 31% of tasks on inaccessible sites vs 96%, NIQ says 51% of US shoppers use…
Martech news Sept. 22, 2026: AdRoll says display prospecting CPMs fell 45%, Kroger ranks AI by risk, and Aurora Mobile sets agent confidence thresholds.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Akeneo: Addressing Consumer Price Skepticism: Strategic Imperatives for Enterprise CX and Marketing
The Akeneo PX Pulse Survey, conducted by Dynata in August 2026 among 1,000 U.S. consumers, offers timely insights into these…
More Industry News
Articles on MarTech, AI, & Customer Experience
AI Search Is Rewriting Brand Visibility. Earned Media Is Becoming Infrastructure.
The question for brands is changing from “Can we rank?” to “Will AI recognize us as credible enough to include…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Your Media Agent Can’t Pick Up the Phone with Richy Glassberg from SafeGuard Privacy
SafeGuard Privacy’s Richy Glassberg on what AAMP 2.3 changes for CMOs when AI agents make…
Expert Mode: What a CMO Still Owns When the Assistant Writes the Answer, with Jamie Domenici from Klaviyo
Jamie Domenici, Chief Marketing Officer at Klaviyo, thinks the real contest is happening a layer…
Expert Mode: The 2019 Page You Deleted Is Still Answering Your Customers, with Dominik Angerer from Storyblok
Dominik Angerer, CEO and Co-Founder of Storyblok, thinks “handled” is doing work it hasn’t earned.…
Expert Mode: The Strategic Disconnect Stalling In-Store Retail Media Growth
The world of retail media networks (RMNs) has followed this path, rocketing from a niche…
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