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Salesforce’s Taksina Eammano on AI ambition vs. frontline readiness: go-live is day one for the technician
Salesforce EVP Taksina Eammano on why field service AI succeeds or stalls with the technician: data access gaps, first-time fix rate, and measuring AI ROI.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Gartner finds 57% of consumers trust brand messaging less because of AI-generated content. HBR, Marketing Week, and Gartner on the marketing decision nobody owns: what…
Okta shipped agent identity into core SSO, Gartner put customer IAM among the top three value platforms and forecast a $4.8B securing-AI market, and MarTech…
Martech news Sept. 24-25, 2026: Conductor reports 12X AEO customer growth, Clear Channel adds OOH to LiveRamp and TransUnion, Eventtia ships an MCP server.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Akeneo: Addressing Consumer Price Skepticism: Strategic Imperatives for Enterprise CX and Marketing
The Akeneo PX Pulse Survey, conducted by Dynata in August 2026 among 1,000 U.S. consumers, offers timely insights into these…
More Industry News
Articles on MarTech, AI, & Customer Experience
New Tools Bring New Risks: The Dangers Presented by Using Automated Systems
Today’s automated systems are wired directly into your business. They touch ticketing queues, the CRM, internal knowledge base, and the…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Your Martech Is Only as Good as Your Operating Model with Kate Dalbey, Qualified Digital
The tendency when a rollout stalls is to scrutinize the software. Was there a feature…
Expert Mode: Moving CTV Beyond the Billboard Mindset with Allison Clark from AdRoll
For decades, the television was the undisputed king of brand advertising. The formula was simple,…
Expert Mode: Your Media Agent Can’t Pick Up the Phone with Richy Glassberg from SafeGuard Privacy
SafeGuard Privacy’s Richy Glassberg on what AAMP 2.3 changes for CMOs when AI agents make…
Expert Mode: What a CMO Still Owns When the Assistant Writes the Answer, with Jamie Domenici from Klaviyo
Jamie Domenici, Chief Marketing Officer at Klaviyo, thinks the real contest is happening a layer…
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