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#75: Alconost CCO Ilya Spiridonov on prioritizing localization in the B2B marketing funnel
“Despite the global opportunity available to so many businesses, most are constrained by finite resources. So, the more interesting question isn’t “what should we translate?” but rather, “what’s the real …
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Emotional Selling Proposition (ESP)
An Emotional Selling Proposition (ESP) is a brand’s strategy to connect with its audience…
Churn Rate (CR)
Churn Rate (CR) measures how many customers stop doing business with a company in…
Total Cost of Ownership (TCO)
Total cost of ownership (TCO) is an estimate of the expenses related to a…
Customer Satisfaction Score (CSAT)
Organizations use the Customer Satisfaction Score, or CSAT, as a way to measure satisfaction…
Latest Research
The more recent insights, trends, and stats to guide your work
Understanding AI Marketing Adoption Trends: Strategic Imperatives for Enterprise Leaders
A recent study by digital experience optimization platform VWO.com reveals significant state-level variations in the online interest for AI marketing…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Your Marketing Cloud Might Be Confusing Your AI
For years, enterprise marketing leaders have been engaged in a monumental construction project. With blueprints…
Expert Mode: The Confluence of AI, Agility, and Collaboration in Modern Marketing
The MarTech landscape chart, once a useful if sprawling map, now resembles an abstract art…
Expert Mode: Navigating the Personalization Paradox in an AI-Driven World
It’s the central paradox of our discipline. As marketing leaders, we are tasked with delivering…
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More Articles on MarTech, AI, & Customer Experience
A Look Forward to 2026, Part 1: Why Authenticity and Agents Will Rule the Future
The core prediction is this: the “new brand currency” will be nothing less than unvarnished authenticity. This shift mandates a…
