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LiveRamp’s Daniella Harkins on distinguishing AI hype and real innovation
Today, we’re going to talk about moving past the theoretical promise of AI and into its practical application for enterprise marketing. We’ll discuss: How to demystify AI for the broader marketing organization so your teams can actually use it. Moving beyond theory to discuss tangible applications that…
Up-to-the-Minute Analysis
Insights from the last 48 hours
he releases that did land on July 1 share a common subject. They address the distribution, integration, and operational layers of AI in go-to-market work…
The pattern across yesterday’s news is not about AI features. It is about who owns the intelligence layer. Zeta Global’s agentic commerce research reveals that…
The latest research converges on measurment of the distance between the AI transformation CMOs describe and the operating model they have actually rebuilt. BCG’s survey…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Zeta Global: AI-Driven Commerce: Reimagining Consumer Engagement and Brand Loyalty
According to From Discovery to Checkout: How AI Is Changing Consumer Behavior, new research from Zeta Global, senior marketing and…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: 3 direct mail lessons for evaluating agentic commerce
This article was written by Greg Kihlström for MarTech. Unfashionable as it may be to say, direct mail will outlast…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
From AI Output to Business Outcome: Solving Marketing’s New Coordination Problem
The initial thrill of generating a sonnet about SaaS pricing models in three seconds has,…
Expert Mode: Cutting Through the AI Noise to Build a Real-World Strategy with Daniella Harkins, LiveRamp
The pressure on marketing leaders to “have an AI strategy” is palpable. It’s a recurring…
The New Cadence of Strategy in a World of Constant Disruption with JD Carter from Vasion
The pace of change, driven by everything from geopolitical tremors to the relentless advance of…
Expert Mode: The Evolving Role of the Digital Front Door in the Age of AI
This shift from a central destination to a distributed digital presence requires more than just…
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