A Guide to Marketing Technology and CX

From the creators of The Agile Brand™ with Greg Kihlström podcast, and the international best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions. Our brands:

The Agile Brand Guide

BOOK SERIES
The Agile Brand™ Guide
The international best-selling book series in print, digital, and audio.

WIKI & DIRECTORY
Martechipedia
Marketing technology terms, platforms, and more.

PODCAST
The Agile Brand™ with Greg Kihlström
The world's leading enterprise marketing podcast.

The Innovation Economy Podcast

PODCAST
The Innovation Economy
Business innovation from several perspectives.

PODCAST
B2B Agility™ with Greg Kihlström
Exploring how B2B brands get optimal results.

PODCAST
The Delighted Customers Podcast with Mark Slatin
Practical tips & frameworks for better CX.

Listen to the leading marketing technology & CX podcast with host Greg Kihlström

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Latest Articles

Marketing technology, CX, and Digital Transformation

Optimize for customer relationships, not clicks

One key aspect of optimizing customer lifetime value (CLV) is to focus on building relationships with customers rather than solely focusing on getting clicks or immediate transactions. This approach recognizes the long-term value that customers can bring to a business and emphasizes the importance of nurturing and maintaining these relationships over time.
Mar 3, 20243 min read

The importance of contextual personalization in retail

Contextual personalization refers to the ability of retailers to market to individuals based on the context that they are in. This concept is becoming increasingly important as customers are seeking more personalized experiences in their shopping journeys.
Mar 2, 20243 min read

Customer communication drives successful experimentation

One crucial aspect of successful experimentation is customer communication. This podcast transcript highlights the importance of maintaining ongoing communication with customers to drive successful experimentation and ultimately achieve business growth.
Mar 1, 20243 min read

Getting up to speed on composable e-commerce

Headless and composable e-commerce is transforming the way brands build and manage their digital presence. This approach involves decoupling the front end of a website or application from the backend, allowing brands to select the best tools and services for each aspect of their business.
Feb 29, 20244 min read

Customer journey success: data availability

 When it comes to customer journey orchestration, having access to a wealth of data can be incredibly valuable. This data can help you gain insights into customer behavior, preferences, and pain points, allowing you to create more personalized and effective experiences.
Feb 28, 20243 min read

Collaboration between product and marketing teams drives growth

Collaboration between product and marketing teams is crucial for driving business growth and improving the overall customer experience. When these teams work together effectively, they can create a seamless and cohesive strategy that aligns marketing efforts with product development and customer needs.
Feb 27, 20243 min read

It pays to focus on customer lifetime value (CLV)

Customer lifetime value (CLV) is a metric that measures the long-term value of a customer to a business. It takes into account the total revenue generated by a customer over their entire relationship with a company, as well as any associated costs.
Feb 26, 20243 min read

Brand alignment drives customer trust

Brand alignment drives customer trust. This is a focus of the podcast episode with Dharma Pachner, where he discusses the importance of brands delivering on their promises and aligning their values with their customers' expectations.
Feb 25, 20243 min read