Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
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Expert Mode
Expert Mode: Navigating Uncertainty in Digital Advertising and Maximizing ROI
The digital advertising landscape is in constant flux, a reality that keeps even the most…
Expert Mode: Navigating AI’s Effect on Publishing and SEO
The publishing industry is undergoing a seismic shift, driven by the rise of AI-powered search…
Expert Mode: Rethinking the Consumer Journey in a Connected Ecosystem
The classic marketing funnel—awareness, consideration, conversion—feels quaint in today’s dynamic digital landscape. Consumers engage with…
Expert Mode: The Human Touch in a Tech-Driven World
The pressure on marketers to automate and hyper-personalize every customer interaction is immense. While these…
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More Articles on MarTech, AI, & Customer Experience
7 Must-see Marketing Technology, Customer Experience, and AI Adoption Keynote Speakers
Here are seven standout keynote speakers who consistently deliver practical, enterprise-grade insights across marketing technology, customer experience, and AI adoption.
