Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Probability Value (P-Value)
A p-value (probability value) is a statistical measure that helps determine the significance of…
Maximum Bid (Max CPC)
Maximum Bid, commonly referred to as Max CPC (Maximum Cost Per Click), is the…
Business Value Realization Formula
Business value is a critical concept to understand, and while its calculation may vary…
Machine to Machine (M2M)
Machine to Machine (M2M) refers to the direct communication between devices or machines using…
Recency, Frequency, and Monetary (RFM)
RFM analysis is used to quantitatively group customers based on the recency, frequency and monetary…
Next Best Action (NBA)
Next Best Action (NBA), sometimes known as best next action, next best activity or…
Employee Lifetime Value (ELV)
Employee Lifetime Value (ELV) is a concept borrowed from the marketing metric Customer Lifetime…
Customer Experience (CX)
Customer Experience is the sum of all interactions a customer has with a brand,…
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Expert Mode
Expert Mode: Commerce Media’s Rise: Beyond Buzzword to Business Transformation
Commerce media, once a niche term, is now a dominant force in the advertising world. …
Expert Mode: Navigating Rising Customer Acquisition Costs and Maximizing Lifetime Value
The escalating cost of acquiring new customers presents a formidable challenge for businesses striving to…
Expert Mode: Leading Sustainable Transformation From Within
Sustainability is no longer a niche pursuit but a core business imperative. Consumers are increasingly…
Expert Mode: The Loyalty Equation in the Age of AI and Customer Expectations
In an environment where one bad experience can cost you a customer, the math of…
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More Articles on MarTech, AI, & Customer Experience
MarTech: The power of customer data across the journey: Acquisition
This article was written by Greg Kihlström for MarTech. Understanding customer needs allows us to improve our offerings and build…
