A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
Latest Shows
#714: Keeping up with e-commerce evolution with Lena Moriarty, eTail and Worldwide Business Research
Today, we’re going to talk about navigating the ever-shifting landscape of e-commerce, from micro-shopping moments to the evolving role of…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Business Value Realization Formula
Business value is a critical concept to understand, and while its calculation may vary…
Machine to Machine (M2M)
Machine to Machine (M2M) refers to the direct communication between devices or machines using…
Employee Lifetime Value (ELV)
Employee Lifetime Value (ELV) is a concept borrowed from the marketing metric Customer Lifetime…
Chief Product Officer (CPO)
A Chief Product Officer (CPO) is an executive role responsible for overseeing the product…
Maximum Bid (Max CPC)
Maximum Bid, commonly referred to as Max CPC (Maximum Cost Per Click), is the…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Expert Mode
Expert Mode: Predictable AI Agents Are Coming—Here’s How to Stay in Control
The era of generative AI has been explosive—but unpredictable. That’s fine for brainstorming or content…
Expert Mode: AI in UX—Why Speed Alone Isn’t the Goal
UX has long been perceived as a deliberate craft—methodical research, slow testing, and incremental refinements.…
Expert Mode: Building a Global Brand Without Losing Local Relevance (or Your Voice)
It’s one thing to build a recognizable brand. It’s quite another to scale that brand…
Expert Mode: How Generative AI is Rewriting the Rules of Customer Journey Planning
In a time when marketers are told to “move fast and personalize everything,” the pressure…
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
AI’s Paradox: Why Human Creativity, Not Just Efficiency, Builds Brand Loyalty
The promise of AI is palpable: A brand manager clicks ‘Generate’ and an AI console delivers five hundred ad variants…
