A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#715: Increasing speed to insights with Sid Banerjee, Medallia
Today we’re going to talk about how AI is reshaping customer experience by freeing CX teams from dashboards, static reports,…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
Search Martechipdedia:
Most popular terms
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Filter Bubble
A filter bubble is a phenomenon that occurs when online algorithms, such as those…
Cost Per Lead (CPL)
Cost Per Lead (CPL) is a key performance indicator (KPI) in marketing that measures…
Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is the amount of money it takes in order to…
Next Best Action (NBA)
Next Best Action (NBA), sometimes known as best next action, next best activity or…
Probability Value (P-Value)
A p-value (probability value) is a statistical measure that helps determine the significance of…
Customer Experience (CX)
Customer Experience is the sum of all interactions a customer has with a brand,…
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Expert Mode
Expert Mode: AI and Micro-Influencers Are the Secret to Winning Q5
The holiday season may feel like it ends with a bang on December 25, but…
Expert Mode: Building Agility Into the DNA of an AI Startup
In the era of AI-driven transformation, every company wants to be agile. But few manage…
Expert Mode: The Customer Brain Behind National Australia Bank’s Human-Centered Engagement Strategy
At enterprise scale, customer experience orchestration can become an unruly beast—particularly when you have to…
Expert Mode: Predictable AI Agents Are Coming—Here’s How to Stay in Control
The era of generative AI has been explosive—but unpredictable. That’s fine for brainstorming or content…
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More Articles on MarTech, AI, & Customer Experience
CMSWire: The CX Premium: What Customers Really Value (and When They’ll Pay for It)
This article was written by Greg Kihlström for CMSWire. Airlines, apps and investment firms see the biggest CX returns. Now…
