A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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389: #389: Marketing, AI, and the Omnichannel Experience with Asim Zaheer, Glassbox
The customer experience continues to be a key point of competition among brands today, and those that can provid more…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Forbes: How Successful Adoption Of AI Can Change Your Marketing Approach
MarTech: Using AI and journey orchestration to boost your marketing automation
CustomerThink: Conversational Marketing and the Customer Experience
Key differences between Marketing Operations and a PMO
Fast Company: Meaningful uses of artificial intelligence for marketers
The Enterprisers Project: ChatGPT and beyond: AI and the customer experience
MarTech: North Star goals for category leaders: Agile, customer-centric culture
How to Use a Data-Driven Marketing Operations Strategy to Achieve Maximum Results for Your Business
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
