A Guide to Marketing Technology and CX

From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.

Latest Shows

379: #379: Creating a truly accessible customer experience with Yaddy Arroyo, Truist
The Agile Brand with Greg Kihlström

379: #379: Creating a truly accessible customer experience with Yaddy Arroyo, Truist

Today we’re going to talk about creating truly accessible interfaces across a variety of mediums and channels. To help me…

378: #378: CX and Professional Services, Part 2 with Tammi Nagucki, Environmental Design Group
The Agile Brand with Greg Kihlström

378: #378: CX and Professional Services, Part 2 with Tammi Nagucki, Environmental Design Group

377: #377: Beyond Customer Loyalty: Building a Cult Brand, with Chris Kneeland, CEO of Cult Collective
The Agile Brand with Greg Kihlström

377: #377: Beyond Customer Loyalty: Building a Cult Brand, with Chris Kneeland, CEO of Cult Collective

376: #376: Improving Customer Education for Better CX with Jack Foster, Workramp
The Agile Brand with Greg Kihlström

376: #376: Improving Customer Education for Better CX with Jack Foster, Workramp

375: #375: Creating best-in-class personalized customer experiences with Pini Yakuel, CEO at Optimove
The Agile Brand with Greg Kihlström

375: #375: Creating best-in-class personalized customer experiences with Pini Yakuel, CEO at Optimove

Martechipedia™

The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders

Search Martechipdedia:

All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.

Industry News

The Agile Brand with Greg Kihlström

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström

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Latest Articles

Marketing technology, CX, and Digital Transformation
MarTech: North Star goals for category leaders: First-party customer view
Customer Data Platforms

MarTech: North Star goals for category leaders: First-party customer view

  This article was originally written by Greg Kihlström for MarTech. Read the original article here. Having an effective first-party data strategy means you can balance two sets of customer …
Feb 2, 20232 min read
CustomerThink: Aiming for the Stars: Unlocking the Power of Personalization to Enhance Your Customer Experience
Customer Journey Orchestration

CustomerThink: Aiming for the Stars: Unlocking the Power of Personalization to Enhance Your Customer Experience

  This article was originally written by Greg Kihlström for CustomerThink. Read the original article here. Delivering a great customer experience is essential for any business. In today’s competitive landscape, …
Jan 29, 20231 min read
Selecting the Right PMO Model for Your Organization
Marketing Operations

Selecting the Right PMO Model for Your Organization

A Project Management Office (PMO) is an organizational entity established to provide support and guidance to project teams. They are responsible for setting standards, managing resources, tracking progress, and providing …
Jan 18, 20235 min read
Forbes: Benefits Of Using Conversational Marketing Approaches With Your Customers
Conversational Marketing

Forbes: Benefits Of Using Conversational Marketing Approaches With Your Customers

  This article was originally written by Greg Kihlström for Forbes Agency Council. Read the original article here. Customers reward brands that demonstrate they know and understand their needs. While …
Jan 17, 20232 min read
MarTech: North Star goals for category leaders: One-to-one, omnichannel personalization
Customer ExperienceCustomer Journey Orchestration

MarTech: North Star goals for category leaders: One-to-one, omnichannel personalization

In this first article in the series, I will explore the first North Star goal — providing a one-to-one, omnichannel personalized experience.
Jan 15, 20232 min read
Realizing the Benefits of First and Zero Party Data for Marketers
Customer Data Platforms

Realizing the Benefits of First and Zero Party Data for Marketers

In today’s digital world, data is king. As marketers, we are constantly looking for ways to harness the power of data in order to better understand our customers and target …
Jan 14, 20235 min read
Composable Customer Data Platforms with Florian Delval, ActionIQ
Customer Data Platforms

Composable Customer Data Platforms with Florian Delval, ActionIQ

  The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast.  Listen to the Episode Prefer to listen? Click play on the video below …
Dec 26, 202214 min read
Forbes: A North Star for Personalized Customer Experience
Customer ExperienceDigital Strategy

Forbes: A North Star for Personalized Customer Experience

I have identified four core principles that I call our North Star goals. They may not be immediately achievable for even a sophisticated company, but all brands should strive to reach them.
Dec 24, 20221 min read
House of the Customer by Greg Kihlstrm

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The Agile Brand Guide® Book Series

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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

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