In this episode, we delve into the future of personal branding and the data that supports how and why one person can have more influence on trust than an entire organization. Dr. Talaya Waller is an expert on all things personal branding and she breaks down the different layers. Whether you are an influencer, a thought leader, or a subject matter expert – there are a variety of ways to position yourself and leverage your strengths, and she explains how. It doesn’t matter what path you select, the one thing that is inherent in any direction is the connection that is behind the power of a product or service.
About Talaya Waller
Dr. Talaya Waller, M.B.A., D.B.A., is the founder of Valuables, a Brand Strategy software-as-a-service platform. By leveraging advanced analytics and brand intelligence, Valuables provides a strategy for all levels from employees to executives, substantially increasing marketing ROI throughout the enterprise. Through her prior venture, Waller & Company, Dr. Waller provided personal brand consulting and leadership training to professionals from prominent organizations including Amazon, the United Nations, USDA, and the Federal Reserve Board of Governors. Dr. Waller has an extensive academic portfolio. She has taught courses at institutions like Duke, Saint Peter’s University, MICA, and Brazil’s Pontifícia Universidade Católica do Rio Grande do Sul. Additionally, she has lectured at both Georgetown and Howard Universities in Washington, D.C., and taught internationally spanning from Zurich, Switzerland to Cape Town, South Africa, and Seoul, South Korea. She authored the pioneering academic book ‘Personal Brand Management, Marketing Human Value’, which is housed in top universities like Yale, Oxford, and MIT. Dr. Waller’s industry prominence is further highlighted by her TEDx presentation, “The Future of Branding is Personal”, and features in major outlets like Forbes, Fast Company, Business Insider, and others.
Resources
- The Innovation Economy Website: https://www.innovationeconomy.show
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- Listen to our other podcast, The Agile Brand with Greg Kihlström: https://www.theagilebrand.show
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- The Innovation Economy is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Dr. Talaya Waller, Founder, Valuables
