348: #348: Customer, Employee, and Business Experience with Adrian Swinscoe, Host of the Punk CX Podcast
Today we’re going to talk about the value of thinking about experience holistically – customers, employees, and the business, so that when it’s done well, everyone wins. To help me discuss this topic, I’d like to welcome Adrian Swinscoe,…
347: #347: How human-centric businesses win the war for talent with Paul Vian, Chief Revenue Officer at Apps Associates
Today we’re going to talk about how leading with a human-centric approach strengthens recruiting, talent retention, and business goals. To help me discuss this topic, I’d like to welcome Paul Vian, Chief Revenue Officer, Apps Associates. RESOURCES…
Practical E-Commerce Features Upcoming Book by Greg Kihlström on Marketing & AI
Practical Ecommerce featured Greg Kihlström’s The Agile Brand Guide to Marketing & AI in its list of 12 Ecommerce books to watch in April 2023.
CustomerThink: Conversational Marketing and the Customer Experience
This article was originally written by Greg Kihlström for CustomerThink. You can read the original article here. Conversational marketing can have a positive impact on the customer experience by …
346: #346: Winning in the subscription economy with Matthew Holman, Head of Growth and Cofounder, Qpilot.cloud
The subscription economy is growing, with the market size as of 2020 estimated to have been about $650Billion according to Statista, and projected to be over $1.5 Trillion by 2025. That’s a lot of subscriptions! For those listening, you’ve…
Unlocking the Return On Investment of Customer Experience: Making the Business Case with Hrushi Kulkarni (mini-series 1/3)
The CX Goalkeeper had the great opportunity to interview Hrushi KulkarniLinkedIn Headline: XM Scientist | ex-CXPA Regional Council Member | CXAD (Dip) | Certified CX Practitioner | Storyteller | Speaker | Trainer | MBAHighlights:00:00 Game Start00:35…
Key differences between Marketing Operations and a PMO
This article will explore the key differences between these two disciplines in order to help organizations determine which approach best meets their needs
345: #345: Optimizing the Buyer’s Experience with Leah McTiernan, DocuSign
Today we’re going to talk about the buyer’s experience, and how automation and intentional approaches can improve it, and lead to more valuable customers. To help me discuss this topic, I’d like to welcome Leah McTiernan, GVP Presales Solutions…
344: #344: Business Agility Tied to the Customer Experience with Kert Peterson, NextUp Solutions
Welcome to a special episode brought to you by NextUp Solutions a premier Agile services provider headquartered in Arlington, VA. They have a broad range of Agile offerings led by certified trainers and experts with backgrounds from a wide assortment…
343: #343: Agile Consumer Insights with Corey Lipman, Jumpspark
A lot of money is spent to do research in order to better understand potential and current customers. In a fast-changing world, many of the factors that go into the gaining consumer insights can change suddenly. This means well-planned research can…
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