351: #351: Addressing Agile Skepticism, with Daria Bagina, Founder of Scrum Mastered

351: #351: Addressing Agile Skepticism, with Daria Bagina, Founder of Scrum Mastered

Apr 7, 2023

Today we’re going to talk about addressing Agile skepticism and utilizing Scrum successfully to create high-performance teams. To help me discuss this topic, I’d like to welcome Daria Bagina, Founder, Trainer, and Coach at Scrum Mastered….

House of the Customer

Book Review: House of the Customer on Hollywood Digest

Apr 6, 2023

Greg’s book, House of the Customer was reviewed by Hollywood Digest, a leading online publication.

The Agile Brand Guide to AI & Marketing

New Guide to AI & Marketing Helps Marketers Successfully Implement Artificial Intelligence

Apr 5, 2023

The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on the best uses of artificial intelligence in their work. Artificial intelligence, while certainly not new to marketers, is having a moment. Whether through generative AI to create original imagery or text, the…

350: #350: It’s Time for Digital Customer Service with Ragy Thomas, Founder & CEO at Sprinklr

350: #350: It’s Time for Digital Customer Service with Ragy Thomas, Founder & CEO at Sprinklr

Apr 5, 2023

Today we’re going to talk about digital customer service, and how it’s now essential for companies in every industry to embrace it if they haven’t already started doing so. To help me discuss this topic, I’d like to welcome Ragy Thomas,…

349: #349: Madtech and First Party Data Strategies with Jonathan Moran, SAS

349: #349: Madtech and First Party Data Strategies with Jonathan Moran, SAS

Apr 3, 2023

By 2023, 65% of the world’s population will have its data covered under modern privacy regulations according to Gartner. With this, marketers and advertisers are under increasing pressure to both adhere to data privacy regulations while maintaining…

Unlocking the Return On Investment of Customer Experience: Making the Business Case with Faran Niaz (mini-series 2/3)

Unlocking the Return On Investment of Customer Experience: Making the Business Case with Faran Niaz (mini-series 2/3)

Apr 3, 2023

The CX Goalkeeper had the great opportunity to interview Faran Niaz LinkedIn Headline: Customer Experience Practitioner & Consultant | Top 100 Global CX Thought Leader | Helping Companies Enhance CX to Maximize ROI & 7 STAR Ratings | CEO &…

Forbes: How Successful Adoption Of AI Can Change Your Marketing Approach

Forbes: How Successful Adoption Of AI Can Change Your Marketing Approach

Apr 2, 2023

  This article was originally written by Greg Kihlström for Forbes. Read the original article in full here. It’s hard to miss the consistent and continual stream of news and …

MarTech: Using AI and journey orchestration to boost your marketing automation

MarTech: Using AI and journey orchestration to boost your marketing automation

Apr 1, 2023

  This article was originally written by Greg Kihlström for MarTech. Read the original article here. AI and customer journey orchestration can take your existing marketing automation approaches to the …


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