Month: August 2023

Creating a strong brand presence requires more than just traditional and digital marketing efforts. To truly succeed in today’s competitive market, companies in today’s quickly evolving landscape full of new tools, technologies, and expanding social platforms are understanding the importance of a strong company culture and employee enthusiasm to…

When it comes to marketing, efficiency is everything. Knowing how to optimize a single marketing channel can be the difference between success and failure for your business. Marketing channels are the avenues through which you communicate with your target audience.

Today we’re going to talk about how brands can use conversational marketing to improve their customer experience, as well as their overall customer lifetime value. To help me discuss this topic, I’d like to welcome Justin Keller, Vice President of…

In this latest book in the best selling Agile Brand Guide series, the successful planning, implementation, and optimization of several types of real-time communication with customers into an organization’s marketing technology stack is explored.

Today we’re going to talk about the role of public art in place and its relationship to the people who live and work in a place like Arlington County, Virginia. To help me discuss this topic, I’d like to welcome Angela Anderson Adams, Director Arlington Public Art at Arlington…

AI brings value to organizations by revolutionizing various aspects of the workplace. One of the key benefits of AI is its ability to analyze large amounts of data and provide valuable insights.

The latest book in its Agile Brand Guides series educates marketers on how to design, build, and implement chat bots, conversational AI, and live chat to improve the customer experience

Based on a recent podcast interview this article talks about customer engagement and how to do this through personalization and using customer data strategically.

Today we’re going to talk about growing data maturity as an enterprise organization and how to build a culture of data. To help me discuss this topic, I’d like to welcome Aron Clymer, Founder & CEO at Data Clymer. RESOURCES Data Clymer…

In this enlightening episode of the CX Goalkeeper Podcast, we dive into the transformative power of technology in enhancing customer experience. Our special guest, Federico Cesconi, co-author of Sandsiv+, shares his insights on how artificial…