Month: November 2023

Business-to-business firms often lag behind other markets when it comes to prioritizing and excelling in customer experience. Let’s explore why B2B customer experience is so important.

The right governance structure is critical to creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.

You know how important it is to gain new customers. But did you know that retaining loyal customers is just as crucial to the success of your business? In the months and years ahead, customer lifetime value (CLV) should be a priority for marketers looking to strengthen their brand…

According to a recent report titled “The Tipping Point for Travel Loyalty in 2023” from iSeatz, while 61% of consumers believe that the loyalty programs they belong to are helping them to save money and get more value from their travel experience,…

Last holiday season, and even most of last year, it was hard to escape stories about how the supply chain was causing difficulties for retailers, as well as their customers. This article is based on a recent podcast interview with Peter Pernot-Day at SHEIN.

Foundational data work is crucial for businesses to effectively utilize AI and machine learning technologies.

When talking about business innovation, a lot of focus is placed on large enterprises, yet according to numbers from the Small Business Administration in January of 2023 99.9% – yes, 99.9% of companies, or roughly 33.2 million businesses are considered small businesses. Today we’re going to talk about the…

Let’s explore a standardized approach to adopting AI within your organization and how it can enable your marketing team and other parts of the organization to operationalize AI and its component parts within the business.

In December of 2022, digital marketers in the healthcare industry were impacted by an expanded definition of PHI or personal health information in the HIPAA, or the health insurance portability and accountability act regulations, which are the the…

In this latest book in the best selling Agile Brand Guide series, the successful planning, implementation, and optimization of Generative AI-based tools and platforms is explored. The Agile Brand Guide: Generative AI by best selling author Greg Kihlström gives marketing professionals a solid overview of the space in a…