Month: August 2025

U.S. advertisers will spend more than $62 billion on retail media in 2025, an increase of more than $10 billion year-over-year, with three-quarters of advertisers planning to increase their retail media ad spending. But raw spending growth tells only part of the story.

Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed? Agility requires preparing for the unpredictable, especially when your brand’s ability to deliver hinges on global events that are entirely out of your…

How many platforms are in your tech stack? Which ones are bringing you the most value, and which are just taking up precious resources? Do you have a way to visualize, analyze, and understand the contribution each platform makes to your team and your customers? Welcome to One Amazing…

This article was written by Greg Kihlström for MarTech. Marketing technology was already evolving at breakneck speed when generative AI entered the scene. Now, agentic AI — AI that can operate independently, execute multi-step tasks and continuously learn from interactions — promises to accelerate that evolution even further.

Today we’re going to talk about how AI-driven personalization allows retailers to move beyond generic experiences, crafting unique interactions that resonate with individual preferences and behaviors, thereby enhancing customer satisfaction and loyalty. I’m thrilled to be joined by Noah Zamansky, Vice President of Product, Tech and Design, Client Experience…

How do you build customer experience (CX) that truly matters? Start by winning inside—through employee experience (EX). In this episode, Francesca Di Meglio reveals how human connections, trust, and empathy fuel transformation in both HR and CX….

This article was written by Greg Kihlström for CustomerThink. A well-educated customer is valuable in a myriad of ways to a brand. They tend to adopt products and services more quickly and easily, draw less on customer support services, and they remain customers longer. This makes an informed customer…

Forrester’s 2025 Global Customer Experience Index (CX Index™) paints a concerning picture: customer experience quality is in a multi-year decline worldwide, reaching an “all-time low in North America.” Brands are feeling this, as customers continue to vote with their wallets.

The third principle of priorities that I explore in my book, Priority is Action is that, busy as we always are, there is always time to do the right thing. It takes time to keep doing the wrong things, after all, and we owe it to ourselves, our team…

Today we’re going to talk about composable customer data platforms and how AI is enhancing decision-making to increase customer lifetime value. To help me discuss this topic, I’d like to welcome Tejas Monahar, co-CEO and co-Founder of Hightouch.