Month: August 2025

What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global…

This article was written by Greg Kihlström for CMSWire. Free shipping, easy returns and Buy with Prime drove record sales for Prime Day 2025. DTC brands must now meet these CX benchmarks year-round.

Today we’re going to talk about how synthetic research is reshaping how we understand audiences—and how asking the right questions can make these insights feel far less synthetic and far more human.

In this episode, we discuss the role of leadership in guiding these transformations and explore how customer experience is evolving in the digital age. About Marcus Köhnlein Partner at Tactical Management Partner at Quarero Marketing…

For more than a decade, personalization has been touted as the holy grail of marketing—delivering the right message, to the right person, at the right time. And yet, in 2025, most organizations still fall short of executing it meaningfully and at scale. While the proliferation of customer data, advanced…

This article was written for MarTech by Greg Kihlström. Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability.

New AI-powered capabilities, rising adoption, and strategic customer wins reinforce 8×8’s position as a global leader in intelligent customer experience

What if building a brand partnership with a major entertainment property could happen in 5 minutes instead of 6 months—and drive 10x better results? What would that change for your marketing strategy? Today I’m joined by Alan Gould, CEO of Mutual Markets. Alan is at the forefront of a…

New Pega service offering embeds enterprise workflows into any self-service channel to deliver consistent conversational experiences that delight customers and reduce costs

What makes change so difficult—even for organizations that know change is inevitable and even necessary for growth? If we all agree that staying in our comfort zones holds us back, why do we continue to resist change—and what can leaders do to…