Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: From Insight to Intervention: The New Frontier of Digital Experience

Jun 4, 2026

For those of us leading marketing, product, and customer experience teams in the enterprise, the dashboard has become a familiar, if sometimes frustrating, companion. We are awash in data—clickstreams, heatmaps, conversion funnels, and session replays. We can tell, often with excruciating detail, what is happening on our digital properties.…

Bridging the Insight Gap: Converting Data Overload into Strategic Action

Intuit Mailchimp: Bridging the Insight Gap: Converting Data Overload into Strategic Action

Jun 3, 2026

While data is frequently hailed as a critical asset, a recent Intuit Mailchimp survey of 500 US businesses reveals a significant challenge: organizations are losing substantial time to manual data analysis and struggling to translate metrics into actionable insights.

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Liferay Launches Liferay AI Hub 

Jun 3, 2026

Liferay, a leading provider of Digital Experience Platforms (DXPs), today announced Liferay AI Hub, a standalone SaaS product that enables enterprise organizations to build, deploy, and manage AI agents through a low-code environment.

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Salesforce to Acquire Contentful, Adding a Native Content Layer to Its AI-Driven Customer 360 Stack

Jun 3, 2026

Salesforce has signed a definitive agreement to acquire Contentful, the composable content platform used by more than 4,800 brands to deliver personalized digital experiences at scale. The deal, announced June …

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KERV.ai Appoints Joshua Koran as Chief Product and Technology Officer to Accelerate the Future of Contextually Intelligent, Commerce-Driven Media

Jun 3, 2026

AdTech Veteran to Lead Product and Technology Innovation as KERV.ai Continues to Transform Passive Video Viewing into Interactive Commerce Experiences

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Sitecore Acquires Scrunch to Help Brands Influence Discovery and Buying Decisions in the AI-Search Era

Jun 3, 2026

Sitecore today announced that it acquired Scrunch, an AI customer experience platform that helps brands understand and improve how they appear in AI search. The acquisition comes as large language models and AI generated answers dominate the digital landscape where buyers research solutions, compare options, and decide what deserves…

Data Integration Breakthrough Solves ‘Offline Blind Spot’ for High-Value Capital Industries

Data Integration Breakthrough Solves ‘Offline Blind Spot’ for High-Value Capital Industries

Jun 3, 2026

BFJ Digital, an Australian performance marketing and data analytics agency, has deployed a technical architecture that addresses a multi-billion-dollar challenge facing long-cycle, high-value industries: tracking the real-world return on investment for digital ads when the final transaction occurs entirely offline.

Comscore Announces Appointment of Matt McLaughlin as Chief Executive Officer

Comscore Announces Appointment of Matt McLaughlin as Chief Executive Officer

Jun 3, 2026

Jon Carpenter to remain as Senior Advisor to the Board and CEO Global business leader Stuart Frankel to join the Board Investor call to be held on June 10, 2026

Strategic Rebalancing: Mastering Growth and Resilience in an AI-Driven Enterprise Landscape

Unanet: Strategic Rebalancing: Mastering Growth and Resilience in an AI-Driven Enterprise Landscape

Jun 3, 2026

Insights from the 2026 AEC Inspire Report by Unanet, drawing on a survey of over 300 Architecture, Engineering, and Construction (AEC) leaders, provide a robust framework for enterprises seeking to establish long-term stability and competitive advantage in this dynamic landscape. This article translates these core findings into actionable strategies…

Agentic AI Platforms: Transforming Enterprise Operations from Insight to Autonomous Action

Futurum Signal: Agentic AI Platforms: Transforming Enterprise Operations from Insight to Autonomous Action

Jun 3, 2026

Futurum Signal’s Agentic AI Platforms for Enterprise report provides a strategic overview of enterprise-grade Agentic AI platforms, focusing on the practical considerations for senior marketing and CX leaders regarding governance, integration, and measurable business outcomes.

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