Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
Adobe CMO Enterprise Rachel Thornton on agents as customers
What happens when the thing evaluating your brand isn’t a person — but an agent shopping on their behalf, one that doesn’t respond to a great story and doesn’t care …
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news for July 30-31, 2026: StackAdapt ties ad exposure to $4T in card data, and Attentive finds 83% of consumers plan holiday buys before…
Yesterday’s martech news, July 30, 2026: IAB Tech Lab ships AAMP 2.3 with human approval thresholds on ad spend, plus Monetate, Netcore.ai and PulsePoint.
Enterprise marketing reports 70% AI deployment and 85% missed launch dates. New research from Knak, StackAdapt, Algolia, and Progress Software shows AI capacity landed on…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Vereigen Media: Precision and Profit: Re-architecting SaaS Demand Generation for 2026
The Vereigen Media SaaS Demand Generation Spend Analysis Report provides critical insights into the evolving investment and positioning strategies essential…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: Stop buying AI and start buying capabilities
This article was originally published on MarTech by Greg Kihlström. I sit through a lot of vendor pitches and conference…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond the Endless Aisle with Dan Bennett and Alexandra Seaman from Furniture.com
The prevailing wisdom was that more choice was inherently better. But we’re starting to see…
Expert Mode: Closing the Gap Between Brand Promise and Sales Reality
The gap between what we train and what happens in the real world is a…
Expert Mode: Beyond the Buzzer: Engineering Fan Loyalty in a Post-Game World with Ben Lewis from Infobip
The battle for a fan’s loyalty isn’t won or lost in 90 minutes or four…
Expert Mode: Beyond the Search Box: The New Era of Agentic Commerce
What if that transactional, often-broken utility could become the most intelligent, personalized, and conversational part…
Upcoming Events
Powered by The Agile Brand Guide Calendar