A Guide to Marketing Technology and CX

From the creators of The Agile Brand podcast, and the international best-selling Agile Brand Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions. Our brands:

The Agile Brand Guide

The Agile Brand Guide
The international best-selling book series in print, digital, and audio.

MarTech Guide
Marketing technology terms, platforms, and more.

The Agile Brand with Greg Kihlström podcast

The Agile Brand with Greg Kihlström
Award-winning show on MarTech & CX, now in Season 5.

The Innovation Economy Podcast

The Innovation Economy
Catch this new podcast all about business innovation.

Greg Kihlström, best selling author

Greg Kihlström
Best-selling author, speaker, consultant & advisor to F1000 brands.

Listen to the leading marketing technology & CX podcast with host Greg Kihlström

Follow and subscribe on: Apple | Spotify | Amazon

Latest Articles

Marketing technology, CX, and Digital Transformation

Workflow automation and AI tools are becoming essential for businesses.

Workflow automation, robotic process automation (RPA), and artificial intelligence (AI) tools are becoming essential for businesses. In recent years, there has been a significant shift towards automation and the use of artificial intelligence in various industries.
Dec 3, 20233 min read

The importance of building a culture of self-awareness and growth

A company culture of self-awareness and growth refers to a work environment where individuals have a deep understanding of their strengths, weaknesses, and how they are perceived by their teammates.
Dec 2, 20233 min read

CMSWire: Change Management Challenges: Get Rid of Debt!

This article was written by Greg Kihlström for CMSWire. To thrive as a business and rise to change management challenges, you need to dig out of experience debt, technical debt, operational debt and culture debt.
Dec 1, 20232 min read

Benchmarks and audience size matter to marketing campaign results

Benchmarks and audience size matter when it comes to advertising campaigns. These factors play a crucial role in determining the success and effectiveness of a campaign.
Dec 1, 20234 min read

Enhancing E-commerce with Generative AI

Let's explore how generative AI is revolutionizing the e-commerce industry and why marketers should start adopting this technology.
Nov 30, 20233 min read

Autonomous technologies that benefit e-commerce

Autonomous technologies, such as robots, can revolutionize the way warehouses operate and improve various aspects of the e-commerce process.
Nov 29, 20233 min read

Maximizing the Power of LinkedIn: A Blueprint for Companies, Sales, and Growth

LinkedIn, the world's largest professional networking platform, continues to emerge and evolve as a strategic tactic to support sales and brand growth in the corporate world. Both individuals and businesses are increasingly recognizing  its value in building a brand and converting opportunities.
Nov 28, 20236 min read

Headless commerce and the customer experience

Headless architecture, particularly in e-commerce, offers significant benefits in improving customer experience in the world of e-commerce. By decoupling the front end and back end of an e-commerce platform, businesses gain flexibility and differentiation in delivering personalized and optimized experiences to their customers.
Nov 28, 20234 min read