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Treasure AI Chief Product and Growth Officer Rafael Flores on evolving CDPs to activation platforms
For about a decade, a customer data platform’s job was to be the place your customer data lived. What happens to that job when the most valuable thing a system …
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news for Aug 13-14, 2026: Rival finds 72% of Gen Z punished a brand over AI ads, OtterlyAI ships agent log analytics, Xnurta opens…
Martech news for August 13, 2026: Mod Op publishes The GEO 50 benchmark, OtterlyAI ships Agent Analytics, DeepLumen hits 1,000 merchants on Agentic Page.
Martech news for August 12, 2026: Marketing Evolution launches the Substrate, Getty Images and Zeydoo ship MCP servers, and Global-e posts 20.9% EBITDA margin.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Liferay: Accelerated AI Agent Adoption Demands Robust Governance and Measurable Outcomes
A recent study, the Liferay 2026 Agentic AI Adoption and Governance Report, reveals that only 24% of companies possess a…
More Industry News
Articles on MarTech, AI, & Customer Experience
74 Consumer Behavior Statistics for 2026
74 consumer behavior statistics for 2026 on AI shopping, payments, ad trust, brand loyalty, Gen Z, and pricing — compiled…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: When the Cheapest Face in Your Ad Doesn’t Exist with Donatas Smailys of Billo
Donatas Smailys, co-founder and CEO of Billo, a user-generated content platform that turns creator videos…
Expert Mode from Ai4: Beyond the Efficiency Mandate: Human Judgment in the AI-Powered Creative Process
As leaders, we understand that the real challenge isn’t simply adopting the latest generative tool.…
Expert Mode: Why Your Mission is Your Most Profitable Asset
The promise of hyper-personalized campaigns at scale, predictive analytics that feel clairvoyant, and content generation…
Expert Mode at Ai4: Turning Petabytes into Performance: A CDO’s Playbook for Enterprise AI
I recently had a conversation with Coca-Cola FEMSA’s Chief Data Officer, Jose Martinez, at the…
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