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Spotlight’s John Rockhold on influence orchestration: why LLMs cite Gartner Peer Insights, not the analysts
John Rockhold, VP Market Engagement at Spotlight, on why LLMs cite Gartner Peer Insights over analysts and how analyst relations becomes influence orchestration.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Martech news Sept. 30, 2026: Pantheon finds 79% of marketers say AI review blocks scale, Yext buys Flamel.ai, and Attentive says 93% of AI shoppers…
Martech news Sept. 28, 2026: Multiply claims 30% Google Ads waste, Transcend puts consent rules in Snowflake, MNTN and AppsFlyer split CTV credit windows.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Findem: The Evolving CMO Role: Navigating Compressed Tenure and Shifting Mandates
The Findem x CMO Huddles CMO Tenure Study 2026 serves as a critical call to action for executive leadership. The…
More Industry News
Articles on MarTech, AI, & Customer Experience
The Holiday Calendar Has Been Rewritten. Most Retailers Haven’t Updated Their Playbook
The 2026 Holiday & Seasonal Shopping Trends Report from tvScientific by Pinterest surveyed over 400 marketers and 600 consumers across…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Unsexy Truth About AI, And Why Trust Beats Speed, Every Time
The mandate to innovate, to integrate AI, to move faster, is no longer a gentle…
Expert Mode: The Master Brand Isn’t a Religion, with Henriette Viebig and Florian Schumann from Körber
How Körber folded 40+ brands into one, then launched Infios on its own, and the…
Expert Mode: Beyond the Brand Promise: How to Operationalize Total Experience
As marketing leaders, we are the designated champions of the customer. We craft the brand…
Expert Mode: Why Shorter Ad Tech Supply Paths Aren’t Always Smarter
The concept of Supply Path Optimization (SPO) has become so ingrained in our strategic lexicon…
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