Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
Balancing marketing at a global scale with cultural intelligence with Katherine Melchior Ray
Today, we’re going to talk about a critical paradox facing modern marketers: as technology and AI make global expansion seem easier than ever, the risk of cultural missteps and brand damage has never been higher. We’ll explore why cultural intelligence is becoming the most vital, and perhaps most overlooked, asset for building brand value, and how getting it right is the key to unlocking sustainable growth in a world that is both interconnected and deeply, culturally distinct. To help me discuss this topic, I’d like to welcome, Katherine Melchior Ray, UC Berkeley, co-author of the new book, Brand Global, Adapt Local: How to Build Brand Value Across Cultures
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Brandlight
Brandlight is a SaaS platform focused on AI visibility and brand intelligence—measuring how a…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Latest Research
The more recent insights, trends, and stats to guide your work
NTT Data: Beyond Infrastructure: Cloud-Led Innovation in the AI Era
Cloud-led innovation in the era of AI, a global report by NTT DATA, based on a survey of over 2,300…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
The common thread across all three themes is the gap between vendor announcements and operational readiness. Every major platform is announcing AI capabilities; far fewer…
This week’s research points to a marketing leadership inflection point. AI is no longer a future capability, but an operational reality that is simultaneously creating…
Yesterday’s press release cycle was dense with announcements, but the signal-to-noise ratio is low unless you know what to look for. Three structural shifts are…
Upcoming Events
HumanX 2026
The must-attend, venture-backed conference for the artificial intelligence community. From the team behind Money2020, HLTH, ViVE, and Shoptalk, and…
CRMC 2026
CRMC is the premier retail event of the year for Retail and Brand Marketers,…
PegaWorld 2026
Where the future of AI-led business will be built
WMF – We Make Future: The International Festival on AI & Digital Innovation
WMF is Europe’s largest festival dedicated to the future of technology and society. Taking…
Salesforce Dreamforce
The agentic revolution continues September 15-17 in San Francisco. It’s three days of groundbreaking…
Hubspot Inbound 2026
INBOUND 2026 is heading back to Boston. Better growth starts here. Hosted by HubSpot,…
Mid-Atlantic MarCom Summit
The Mid-Atlantic region’s largest marketing, advertising and communications summit.
More Industry News
More Articles on MarTech, AI, & Customer Experience
CMSWire: Insight Is Cheap. Execution Is Everything. What Qualtrics X4 Made Clear
This article was written by Greg Kihlström for CMSWire. Experiences are not just a feature of the business. They are…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Visual Imperative in B2B: Moving Beyond Spreadsheets to Scalable Creativity
This article was based on the interview with Emma Robinson , Head of B2B Marketing…
Expert Mode: From Purpose to Paycheck: The Architecture of an Enterprise CX Transformation
This is the story of how CIBC, one of Canada’s largest financial institutions, undertook such…
Expert Mode: Beyond the Score—How AI Reframes the Role of the CX Leader
For years, the Net Promoter Score (NPS) has been the North Star for customer experience…