A Guide to Marketing Technology and CX

From the creators of The Agile Brand podcast, and the international best-selling Agile Brand Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions. Our brands:

The Agile Brand Guide

The Agile Brand Guide
The international best-selling book series in print, digital, and audio.

Marketing technology terms, platforms, and more.

The Agile Brand with Greg Kihlström podcast

The Agile Brand with Greg Kihlström
Award-winning show on MarTech & CX, now in Season 5.

The Innovation Economy Podcast

The Innovation Economy
Catch this new podcast all about business innovation.

B2B Agility with Greg Kihlström
Exploring how B2B get optimal results.

Listen to the leading marketing technology & CX podcast with host Greg Kihlström

Follow and subscribe on: Apple | Spotify | Amazon

Latest Articles

Marketing technology, CX, and Digital Transformation

Leaders need to encourage collaboration and data fluency

Leaders need to embrace the importance of data and collaboration in the modern workplace. Greg Welch from Spencer Stuart emphasizes that marketers need to be "digital natives" who understand new technology and can effectively manage dashboards.
Dec 9, 20233 min read

Investing in employee development helps individuals and organizations

From a brand perspective, learning and development play a significant role in attracting and retaining talent and improving the employee experience.
Dec 9, 20233 min read

How customer insights can drive brand success

By incorporating sustainability into their brand story, brands can not only benefit from encouraging customers to replace or upgrade their products but also demonstrate their commitment to protecting the planet.
Dec 8, 20233 min read

S1 | 16: Innovation Versus Leaders – What Superpowers Successful Ones Need to Develop Now to Win

In the tug-of-war between innovation and leadership, agility in adapting skills is quickly emerging as the hidden ace in the quest for market dominance. Do you have what it takes to be a leader in today’s highly competitive marketplace? Do you want to know what it takes? Brand the Change had the unique opportunity to sit down with one of the world’s leading search firms to speak with Partner Greg Welch about the needed superpowers for today’s emerging leaders. Today’s top experts need to understand competitive threats, exemplify data wizardly, have a great vision and be someone others want to follow. Greg shares this and so much more. Anyone looking to get an inside edge on positioning themselves ahead of the pact, this is a must listen to episode.
Dec 7, 20233 min read

Standing out in an e-commerce world

There are a lot of technologies, trends, and customer expectations in the world of eCommerce today. Today we’re going to talk about what brands need to do to stand out in an eCommerce world.
Dec 6, 202317 min read

Using real-time data enrichment for better customer insights

Real-time data enrichment for insights is a powerful tool that allows companies to gather and analyze customer feedback in a more efficient and accurate manner. This process involves the use of artificial intelligence (AI) to extract valuable information from various sources, such as chat transcripts, survey responses, and customer reviews, and enrich it with contextual data.
Dec 4, 20233 min read

Workflow automation and AI tools are becoming essential for businesses.

Workflow automation, robotic process automation (RPA), and artificial intelligence (AI) tools are becoming essential for businesses. In recent years, there has been a significant shift towards automation and the use of artificial intelligence in various industries.
Dec 3, 20233 min read

The importance of building a culture of self-awareness and growth

A company culture of self-awareness and growth refers to a work environment where individuals have a deep understanding of their strengths, weaknesses, and how they are perceived by their teammates.
Dec 2, 20233 min read