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Qualified Digital’s Kate Dalbey on building an adaptive martech operating model: why rollouts stall on the operating model, not the tool
Kate Dalbey, Chief Client Officer at Qualified Digital, on why martech rollouts stall after the contract is signed — and how to fix the operating model underneath.
Up-to-the-Minute Analysis
Insights from the last 48 hours
BCG finds 31% of consumers now use AI to shop, roughly triple 18 months ago. Aug 26, 2026 martech news from DoubleVerify, Adjust, Zappi, LTK…
Martech news for Aug 25, 2026: Talkdesk finds 98% of companies deployed AI in CX and only 5% can measure it. Plus MarketsandMarkets, Rokt, Media…
YouTube redefined a view and OpenAI opened ChatGPT ads across 31 EU markets on Aug 24, 2026. Narvar: 65% of shoppers will use AI, 8%…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
HostingAdvice: Bridging the Divide: Addressing the “Not In My Backyard” Challenge for AI Data Center Development
93% of Americans Support AI Data Center Development — Just Not Near Them, a recent survey commissioned by HostingAdvice.com reveals…
More Industry News
Articles on MarTech, AI, & Customer Experience
6 Best Content Marketing Agencies Worth Your Budget in 2026
Content marketing continues to grow in popularity, with 87% of content marketers increasing their budgets. Yet, this strategy comes with…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: When the Shopper Is a Machine: Aniket Deosthali on What “Winning” Means in Agentic Commerce
Envive CEO Aniket Deosthali on what “winning” means when AI agents do the shopping —…
Expert Mode: The End of Ownership? How AI and Data are Weaving a More Sustainable Future for Retail
The fashion industry, with its seasonal cycles and the specter of “fast fashion,” is perhaps…
Expert Mode from Ai4: Attention Isn’t Conviction, with Nir Elharar from Atera
Atera CMO Nir Elharar gives his expert mode perspective. Marketing leaders have spent roughly two…
Expert Mode: Pricing for a World That Won’t Hold Still, with Tom Madine of ShipStation Global
What do you do when the cost of delivering your product changes faster than you…
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