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#826: From eTail: RTB House’s Jaysen Gillespie on performance marketing in an era of signal loss and consumer uncertainty
WIth consumers increasingly skeptical of advertising, what’s the real difference between a brand that’s being genuinely helpful and one that’s just being creepy? Agility requires brands to not just react …
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Brandlight
Brandlight is a SaaS platform focused on AI visibility and brand intelligence—measuring how a…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Total Cost of Ownership (TCO)
Total cost of ownership (TCO) is an estimate of the expenses related to a…
Latest Research
The more recent insights, trends, and stats to guide your work
Medallia: Beyond Scores: Proving CX Value and Building Trust in 2026
Despite significant investment and effort, the perceived quality of customer experience is not improving at the rate practitioners believe. This…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
The dominant themes are: (1) the widening gap between AI tool adoption and organizational AI competency; (2) the restructuring of the marketing technology partner ecosystem…
Recent intelligence points to a single strategic imperative for CMOs: the marketing function must be rebuilt for an AI-mediated world, not just augmented with AI…
Yesterday’s press release landscape tells a story that CMOs need to read carefully for the structural shifts implied. The dominant theme is a widening gap…
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More Industry News
More Articles on MarTech, AI, & Customer Experience
CMSWire: How to Govern Creation Sprawl Without Blocking Marketing AI Innovation
In short, “creation sprawl” refers to the AI-driven proliferation of small tools and automations across marketing that outpaces oversight, leading…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Beyond Deflection – The Rise of Action-Oriented AI in Customer Engagement
While the pursuit of natural language understanding was a necessary step, it often overshadowed a…
Expert Mode: The New Playbook for MarTech M&A and Platform Strategy
The old model of acquiring a competitor to gain market share or buying a smaller…
Expert Mode: The New CMO-CIO Alliance: Navigating the AI Frontier Without Fracturing the Org Chart
For years, we’ve talked about agility, but the current wave of generative AI demands something…