A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#674: The continued evolution of e-commerce with Eitan Koter, Vimmi
With the rapid rise of shoppable video, AI-driven recommendations, and immersive technologies like AR and VR, are traditional e-commerce strategies…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Expert Mode
Expert Mode: What Business Can Learn from Improv—and Why It Might Save Your Culture
When most people hear the word “agility,” they think of Scrum boards, KPIs, or digital…
Expert Mode: How Retail Marketers Can Stop Playing Catch-Up and Start Predicting What’s Next
Retail marketing isn’t just moving fast—it’s accelerating toward something closer to chaos. Consumers scroll, click,…
Expert Mode: Turning Relationship “Gut Feel” into AI‑Powered Client Intelligence
Walk the halls of any professional‑services firm and you’ll spot the same spreadsheet taped to…
Expert Mode: From Surveillance to Full‑Spectrum Job‑Site Intelligence
On a modern construction site, cranes swing steel beams skyward while subcontractors juggle schedules, safety…
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PegaWorld 2025
PegaWorld is Pega’s annual conference, featuring product announcements, keynotes from thought leaders, and product…
Online Scrum Master Summit (OSMS)
Scrum Masters, Agile Coaches, and change-makers—this one’s for you! The Online Scrum Master Summit…
Forrester CX Summit North America 2025
At CX Summit 2025, CX, digital, and marketing leaders unite to delve into this…
eTail Boston 2025
eTail is your opportunity to be at the forefront of the retail revolution. How?…
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Integrating Brand Identity into Agentic AI
The integration of artificial intelligence (AI) into customer experience strategies is not just a trend; it is a necessity for…
