A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
Latest Shows
#667: The Evolving Role of Visual Data in Construction with Marca Armstrong, Sensera
When you think of cameras in construction, do you see them as just security tools—or could they be the key…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Happy Employees Create Happy Customers: The Interdependence of Employee and Customer Experiences
The mantra “Happy employees create happy customers” has transcended mere corporate jargon to become a…
Balancing make vs. buy AI solutions
The integration of artificial intelligence (AI) has become not only a competitive advantage but a…
Expert Mode: Navigating the New Frontier of Omnichannel Attribution
Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices,…
Embracing AI in software engineering
The integration of Artificial Intelligence (AI) into various sectors has emerged as a transformative force.…
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Upcoming Events
2025 CX Leaders Advance
CX Leaders Advance is the premier independent conference for professionals who lead (or significantly…
PegaWorld 2025
PegaWorld is Pega’s annual conference, featuring product announcements, keynotes from thought leaders, and product…
Online Scrum Master Summit (OSMS)
Scrum Masters, Agile Coaches, and change-makers—this one’s for you! The Online Scrum Master Summit…
Forrester CX Summit North America 2025
At CX Summit 2025, CX, digital, and marketing leaders unite to delve into this…
eTail Boston 2025
eTail is your opportunity to be at the forefront of the retail revolution. How?…
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
