A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#97: The Future of Customer Experience: AI and Actionable Data with Ken Peterson, President, QuestionPro Customer Experience
Ken Peterson is the President of QuestionPro’s Customer Experience Division and joined me for an enlightening conversation about the intersection…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Audience understanding drives effective messaging
Let’s explore the critical role that audience comprehension plays in crafting impactful brand narratives and…
A brand origin story creates a powerful connection
The origin story of a brand can create a powerful connection with customers. This origin…
Focusing on Solution-Led Approaches versus Product-Led Approaches
Organizations are increasingly recognizing the importance of adopting solution-led approaches over traditional product-led strategies. The…
Maximizing SMS deliverability to reach audiences effectively
AI plays a crucial role in improving SMS message deliverability by reducing the chances of…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
