A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#666: Balancing AI-driven efficiency and responsibility with Pasquale DeMaio, Amazon Web Services
For many brands, AI is revolutionizing customer experience, but with increased adoption comes widespread concerns about job displacement, ethical risks,…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Forbes: The Time To Formalize An Approach To AI Adoption Is Now
This article was written for Forbes Agency Council by Greg Kihlström. As an advisor to…
Happy Employees Create Happy Customers: The Interdependence of Employee and Customer Experiences
The mantra “Happy employees create happy customers” has transcended mere corporate jargon to become a…
Balancing make vs. buy AI solutions
The integration of artificial intelligence (AI) has become not only a competitive advantage but a…
Expert Mode: Navigating the New Frontier of Omnichannel Attribution
Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices,…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
