My Courses
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#36: Branding in a Rapidly Changing World with Kelly Andresen and Jenny Huang, USA Today
This episode digs into rapid change and shows how branding – both personally and professionally, drives positive results in a world where the only constant is change. In this episode of Brand the Change, Bonnie Habyan chats with two of USA Today’s leaders, Kelly Andresen, President, USA Today National Sales, and Jenny Huang, Director, B2B…
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#9: One Amazing Thing About Bonsai Data Solutions with Matt Butler
Which measurement method do you need: Multi-Touch Attribution, Incrementality Modeling, or Matched Market Testing? What if you want them all? My guest today will show you how to do just that. Welcome to One Amazing About Bonsai Data Solutions. Today, host Greg Kihlström welcomes Matt Butler, Co-Founder & CEO of Bonsai Data Solutions and he…
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Contentful Signs Definitive Agreement to Acquire Ninetailed
Contentful, a leading composable content platform trusted by more than 4,200 customers, today announced it has signed a definitive agreement to acquire Berlin-based Ninetailed, the pioneer of structured content personalization and experimentation. This move will allow Contentful to offer its customers a scalable, AI-driven personalization solution that’s already integrated into the Contentful platform.
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The argument for open source solutions in the enterprise
Organizations of all types are constantly faced with the challenge of staying ahead of the curve and adapting to new technologies and trends. One of the key debates that has emerged in recent years is the use of proprietary versus open source solutions, particularly within highly regulated sectors.
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#567: Engaging e-commerce customers with Daniela Jurado, VTEX
Welcome to today’s episode where we’re going to look at the strategies behind enhancing customer e-commerce engagement while streamlining business operations with Dani Jurado, Executive Vice President of North America at VTEX, a digital commerce platform.
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Key differences between observability and monitoring
In the rapidly evolving landscape of DevOps and web-based applications, the concepts of observability and monitoring play pivotal roles, especially for B2B companies. Understanding the key differences between observability and monitoring is crucial for ensuring application reliability and providing superior customer experiences.
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Treating customer success as a key metric
Customer success is a key metric in today’s digital age, where user experience is paramount to the success of any business. There is great importance in aligning teams around the goal of customer success, which highlights the need for a cohesive customer experience across all channels.
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CallRail and ServiceTitan Join Forces to Help Contractors Drive High-Quality Lead Conversions
CallRail, the AI-powered lead intelligence platform, today announced a partnership with ServiceTitan, a leading software platform built to power the trades. The integration will allow mutual customers – including those in HVAC, plumbing, pest control and electrical – to access valuable information about their prospects and customers. The integration will ensure that the complete customer journey,…
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Data can form a central hub for collaboration between teams
Data is the key to collaboration in today’s business environment, especially when it comes to marketing and IT teams working together. As discussed in a recent podcast episode of The Agile Brand, the shift towards data-driven decision-making requires a mindset change for both marketers and technical professionals. Marketers, who have traditionally relied on segment-based, time-based,…
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#566: The future of financial services CX with Chris O’Brien, M&T Bank
Welcome to today’s episode, where we’re going to talk about first-party data and financial services marketing with Chris O’Brien, SVP Senior Product Owner at M&T Bank. We’re going to explore the strategic use of first-party data, the integration of omni-channel customer experiences, and modernization of marketing technology.
