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Optimove Blog: How Customer Journey Orchestration Changes Your Marketing Approach
This article was written by Greg Kihlström for the Optimove blog. Explore the Contrast between…
AI and brand reputation requires a careful balance
A new study by the Global Risk Advisory Council has identified AI misuse as the number one…
#680: Agile is about more than velocity, with Gabrielle Wieczorek
Today’s guest believes data may be the most underused lever for agility in large organizations.…
Lessons Learned from Adopting AI in Marketing and Customer-Focused Roles
Artificial Intelligence is reshaping marketing and customer-focused roles, offering unprecedented opportunities for businesses. We asked…
CustomerThink: Are Messaging Apps the New Email? Rethinking Your Direct Engagement Channels with Customers
With inboxes piling up and open rates plateauing, many brands are turning to real-time messaging…
#136 Beyond Tools & Tactics: “Becoming a Trusted Guide” – New On-Demand Course
Are you struggling to cut through organizational resistance and win real buy-in for your customer…
Expert Mode: Moving from Automation to Strategy—Why AI Must Become Your Smartest Thought Partner
AI is no longer just about productivity hacks or marketing automation. It’s fast becoming a…
#679: Growing a brand by focusing on the details that matter with Dominic Minogue, Dirty Water
There are a lot of great ideas for products and brands out there, but sometimes…
#44: Why “slow” experiences are the new “site is down” with Gerardo Dada, Catchpoint
When your site is technically “up” but takes too long to load, customers don’t care—it…