Callan Consulting: AI’s Pervasive Impact on Marketing: Strategies for Enterprise Leaders in 2026
A recent study, the State of AI in Marketing Report 2026 by Callan Consulting, reveals that AI is now deeply embedded within marketing organizations, driving significant…
Aido Lighthouse: Beyond Discovery: Why 98% of Enterprise E-commerce Sites Are Unready for AI-Driven Purchasing
The 2026 AI Commerce Readiness Index by Aidō Lighthouse, which analyzed over 345 retailers across ten industry categories, used a proprietary D/U/T Framework—Discoverability, Understandability, and Transactability—to…
CMSWire: Is the Metaverse Making a Comeback in Agentic Commerce?
This article was written by Greg Kihlström for CMSWire. What failed as consumer hype is reemerging as infrastructure for AI agents, autonomous transactions, and machine-to-machine CX.
Bazaarvoice: Elevating E-commerce Trust: The Imperative for Authentic User-Generated Content Verification
Do trust signals inspire shopper confidence?, a recent research report from Bazaarvoice underscores this growing trust deficit and highlights the urgent need for brands to adopt…
MarTech: The competition for brand visibility has moved to AI search
This article was written by Greg Kihlström for MarTech. High-maturity brands spend nearly twice as much on GEO as their peers. Here’s what it takes to…
CustomerThink: Where is the Customer in Agentic Commerce?
This article was written by Greg Kihlström for CustomerThink. When purchases are made on behalf of customers without them ever seeing your carefully crafted display ad…
Expert Mode: Your AI is Only as Good as Your Data From Five Years Ago
True marketing agility isn’t just about making faster decisions; it’s about having a foundational trust in the information that fuels those decisions. It’s about building an…
AI investment has moved beyond efficiency to experience infrastructure. MarTech Futurist – April 1, 2026
AI investments are actively reshaping the infrastructure of how we engage customers, how buyers discover brands, and how martech platforms compete. Forrester’s Q1 2026 CDP Landscape…
