Category: Yesterday’s News

Martech news for August 6-7, 2026: Nielsen buys DoubleVerify for $2.15 billion, Cloudflare ships an AEO visibility dashboard, and Signifyd reports fraud up 33%.

Martech news for August 5-6, 2026: PubMatic ships AgenticOS guardrails, KIBO AI unifies commerce agents, and Optimove finds 72% of US consumers use AI to shop.

Martech news August 5, 2026: GIGR cut one customer’s marketing ops to 1 hour weekly, Cision reports 40% of marketers struggle to integrate data sources.

IAB set AI visibility measurement standards on August 3, 2026, and PulsePoint, Rokt and Simpli.fi shipped agentic marketing platforms on August 4, 2026.

Yesterday’s press releases paint a picture that is simultaneously exciting and sobering for CMOs. The dominant theme is not that AI is arriving — it is already here, operating in production, and beginning to expose the gaps between what marketing organizations thought they were building and what they actually…

Three distinct forces landed simultaneously: the EU AI Act’s Article 50 transparency obligations became enforceable, Meta announced a dual move into cloud infrastructure and AI business agents inside WhatsApp and Instagram, and the world’s top CMOs gathered in Cannes to confront a problem that no vendor roadmap has solved…

Martech news for July 30-31, 2026: StackAdapt ties ad exposure to $4T in card data, and Attentive finds 83% of consumers plan holiday buys before Black Friday.

Yesterday’s martech news, July 30, 2026: IAB Tech Lab ships AAMP 2.3 with human approval thresholds on ad spend, plus Monetate, Netcore.ai and PulsePoint.

Yesterday’s martech news, July 28, 2026: Knak finds 88% of AI marketing output still needs human editing, plus Algolia, StackAdapt, Cyabra and WPP Media.

Yesterday’s martech news, July 27, 2026: Nielsen launched Ad Intel AI with agent access via MCP, and Vusion agreed to acquire In-Store Media for retail media.