Category: Research

A recent behavior report by Gourmet Gift Baskets, analyzing Google Trends search interest from 2020 to 2025, reveals a consistent trend toward earlier holiday shopping. This shift requires senior marketing and CX leaders to implement proactive, data-driven approaches to optimize engagement, manage inventory, and enhance customer satisfaction throughout an…

Consumers are both inspired by new possibilities and fatigued by ongoing uncertainty. This dynamic, termed the “Age of Dissonance” by The Harris Poll, highlights a fundamental shift: a world where traditional notions of reality and trust are being reshaped.

Qualtrics report reveals widening competitive gap as AI-first research teams capture significantly more budget and strategic influence