Customer Data Platforms (CDPs)

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Lytics

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Lytics CDP offers a composable and modern architecture that fits with and accelerates your cloud data strategy. Integrated with existing cloud data warehouses, Lytics helps companies build a unified first-party …
Parent Company
Lytics
CDP Type
Automation, Orchestration, Measurement
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Microsoft Customer Insights

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Microsoft Customer Insights is part of Microsoft Dynamics 365 and incorporates a full-functioning CDP into the Dynamics platform.
Parent Company
Microsoft
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mParticle

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Customer Data Platform that combines real-time data quality and governance protections with AI-powered insights and predictions.
Parent Company
mParticle
CDP Type
Measurement, Data Measurement
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Optimizely Data Platform

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Formerly Zaius, Optimizely Data Platform is a customer data platform that integrates with Optimizely’s digital infrastructure and serves as a full-functioning CDP.
Parent Company
Optimizely
CDP Type
All-in-One
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Oracle Unity CDP

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Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Oracle Unity Customer Data Platform (CDP) applies machine learning to prescribe the best …
Parent Company
Oracle
CDP Type
All-in-One
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Redpoint rg1 CDP

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Enterprise customer data platform that serves global audiences.
Parent Company
Redpoint Global
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SAP CDP

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At SAP our purpose is to help the world run better and improve people’s lives. Our promise is to innovate to help our customers run at their best. SAP is …
Parent Company
SAP
https://www.sap.com/index.html
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SAP ERP

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SAP ERP software is a proven foundation for the world’s largest organizations. Streamline procurement manufacturing service sales finance and HR processes.
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SAP
https://www.sap.com/index.html
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SAP Sales Cloud

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SAP CRM provides marketing solutions for big data analytics social media marketing segmentation multichannel campaigns loyalty and resource management.
Parent Company
SAP
https://www.sap.com/index.html
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SAS/QC

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SAS/QC software provides a wide range of specialized tools that will help you improve products optimize processes and increase levels of customer satisfaction. It includes tools for process management as …
Parent Company
SAS
https://www.sas.com/
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