Guide to: Artificial Intelligence (AI)
The latest articles, wikis, podcasts, books, and more about AI
Let’s face it: AI is here to stay, and marketers that want to stay ahead need to keep up with the latest and greatest. The purpose of this page is to compile all our latest content on this important topic. As starting points, here are a few places to go:
- Martechipedia Wiki: Artificial Intelligence
- Expert Mode articles featuring interviews with leading experts
- Our award-winning shows including The Agile Brand with Greg Kihlström®
Featured Article
More Books About Artificial Intelligence
House of the Customer by Greg Kihlström
Podcast Episodes About Artificial Intelligence
From the Martechipedia Wiki
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Natural Language Processing (NLP)
Natural Language Processing (NLP) is a branch of artificial intelligence (AI) that enables computers to understand, interpret, generate, and respond to human language. NLP combines computational linguistics with machine learning, deep learning, and statistical models to process and analyze text and speech in a way that mimics human communication.
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Open Semantic Interchange (OSI)
Open Semantic Interchange (OSI) is a vendor-neutral, open-source specification for defining and exchanging semantic models — the business definitions of metrics, dimensions, datasets, and relationships — across data analytics, business intelligence (BI), and artificial intelligence (AI) platforms. It uses a declarative YAML format to express how business concepts such as “revenue,” “active customer,” or “conversion…
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Peter van der Putten
Peter van der Putten is assistant professor of AI, Leiden University and Director AI Lab at Pegasystems. Through his expertise in artificial intelligence and machine learning, Peter helps leading brands to become more ‘human’ by transforming into customer centric organizations.
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Pilot Purgatory
Pilot purgatory is the state in which a technology project stays in pilot or proof-of-concept mode for an extended period and never reaches full deployment. The pilot isn’t cancelled and it isn’t scaled. It keeps running at small scale, often for a year or more, without delivering results the business can measure.
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Place vs. Property
Place vs. Property is a diagnostic from Greg Kihlström’s book Stop Saying “AI” for predicting whether a technology’s name will stick or fade. A place is something you go to, so it keeps its name (the internet). A property is something things have, so its name disappears (electricity). AI is becoming a property, not a…
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Point of Sale (POS)
Point of Sale (POS) refers to the location or medium where sales transactions occur between a merchant and a customer. This can be a physical place, such as a checkout counter in a store, or a digital setting, such as a website or mobile application.
Summary
Artificial intelligence is not just a buzzword, but a technology that is already transforming the marketing industry. From personalization to automation, AI is changing the way marketers work and interact with customers. While there are downsides to the technology, such as privacy concerns and job losses, the potential benefits are too great to ignore. In the coming years, we can expect to see even more innovative uses of AI in marketing.