Guide to: Artificial Intelligence (AI)
The latest articles, wikis, podcasts, books, and more about AI
Let’s face it: AI is here to stay, and marketers that want to stay ahead need to keep up with the latest and greatest. The purpose of this page is to compile all our latest content on this important topic. As starting points, here are a few places to go:
- Martechipedia Wiki: Artificial Intelligence
- Expert Mode articles featuring interviews with leading experts
- Our award-winning shows including The Agile Brand with Greg Kihlström®
Featured Article
More Books About Artificial Intelligence
House of the Customer by Greg Kihlström
Podcast Episodes About Artificial Intelligence
From the Martechipedia Wiki
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Productivity Paradox (Efficiency Paradox)
The productivity paradox is the observation that large investments in information technology often fail to show up as measurable productivity gains, at least for a long time. Economist Robert Solow summed it up in 1987: “You can see the computer age everywhere but in the productivity statistics.”
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Responsible AI (RAI)
Responsible AI (RAI) is the practice of designing, building, deploying and using artificial intelligence systems in ways that are safe, fair, transparent and accountable. It covers both the principles an organization commits to and the processes it uses to put them into effect, such as risk assessments, testing, documentation and human oversight.
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Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information retrieval systems with those of AI language models to produce more relevant, reliable, and context-aware information.
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Reverse Logistics
Reverse logistics in the context of e-commerce refers to the process of managing the return, replacement, repair, recycling, or disposal of products after they have been delivered to customers. Unlike traditional logistics, which focuses on the forward movement of goods from seller to buyer, reverse logistics handles the movement of goods from the customer back…
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Robotic Process Automation (RPA)
Robotic process automation (RPA) is a technology that uses software robots to automate repetitive, rules-based tasks. These tasks could be anything from data entry and customer support to report generation and invoice processing.
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Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform designed to help businesses create and manage personalized, one-to-one customer journeys across all channels. Its primary differentiator is its deep, native integration with the broader Salesforce Customer 360 ecosystem, providing a unified view of the customer by connecting marketing activities directly with data from sales, customer…
Summary
Artificial intelligence is not just a buzzword, but a technology that is already transforming the marketing industry. From personalization to automation, AI is changing the way marketers work and interact with customers. While there are downsides to the technology, such as privacy concerns and job losses, the potential benefits are too great to ignore. In the coming years, we can expect to see even more innovative uses of AI in marketing.