Guide to: Artificial Intelligence (AI)
The latest articles, wikis, podcasts, books, and more about AI
Let’s face it: AI is here to stay, and marketers that want to stay ahead need to keep up with the latest and greatest. The purpose of this page is to compile all our latest content on this important topic. As starting points, here are a few places to go:
- Martechipedia Wiki: Artificial Intelligence
- Expert Mode articles featuring interviews with leading experts
- Our award-winning shows including The Agile Brand with Greg Kihlström®
Featured Article
More Books About Artificial Intelligence
House of the Customer by Greg Kihlström
Podcast Episodes About Artificial Intelligence
From the Martechipedia Wiki
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(4) Principles of Explainable AI
Explainable artificial intelligence is governed by four fundamental principles, as identified by data-science experts at the National Institute of Standards and Technology (NIST)
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1:1 Omnichannel Personalization
1:1 Omnichannel Personalization refers to the strategy of customizing a customer’s experience at an individual level across multiple channels and touchpoints. Unlike single- or multi-channel personalization, which may involve only one or a few points of interaction, omnichannel personalization integrates and synchronizes every customer interaction, whether online or offline, to deliver a cohesive and highly…
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Agent Pay for Machines (AP4M)
Agent Pay for Machines (AP4M) is a Mastercard service that lets software agents pay one another across Mastercard’s network without a person clicking “buy.” Mastercard announced it on June 10, 2026. The premise is narrow but far-reaching: when an AI agent needs to purchase something — compute time, a data feed, a domain name, a…
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Agentic Artificial Intelligence (AI)
Agentic AI refers to artificial intelligence systems capable of autonomous decision-making, action-taking, and adaptation to achieve predefined goals or objectives. These systems exhibit “agency,” meaning they can act independently within their environment by analyzing data, assessing situations, and executing tasks without continuous human guidance. Agentic AI is a cornerstone of advanced AI applications, representing a…
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AI Agent
An AI agent is a goal-driven software system that uses a reasoning engine — usually a large language model — to interpret an objective, plan the steps to reach it, call external tools to carry those steps out, take action on its own, and adjust based on what comes back. The defining trait is that…
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AI detection software
AI detection software is software designed to estimate whether content was created wholly or partly by an artificial intelligence system. In most current discussions, the term refers to tools that analyze text and assign a probability or score suggesting that some portion may have been generated by a large language model, though the category can…
Summary
Artificial intelligence is not just a buzzword, but a technology that is already transforming the marketing industry. From personalization to automation, AI is changing the way marketers work and interact with customers. While there are downsides to the technology, such as privacy concerns and job losses, the potential benefits are too great to ignore. In the coming years, we can expect to see even more innovative uses of AI in marketing.