Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Total Addressable Market (TAM)
The Total Addressable Market (TAM) is the potential audience and revenue that your organization/product…
Brand Development Index (BDI)
The Brand Development Index (BDI) quantifies how strongly a brand performs within a defined…
Service Level Agreement (SLA)
A Service Level Agreement (SLA) is a formal contract that sets expectations around the…
Single channel vs. multi-channel marketing measurement
Single-channel measurement tracks the performance of a single channel, while multi-channel measurement is the…
Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is the process of optimizing your website or landing pages…
Direct-to-Consumer (DTC)
Direct-to-Consumer (DTC) approach. By definition, DTC refers to the process of selling products directly…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
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Expert Mode
Expert Mode: The Loyalty Equation in the Age of AI and Customer Expectations
In an environment where one bad experience can cost you a customer, the math of…
Expert Mode: Bridging the Gap Between Customer Expectations and Brand Experience
The customer experience (CX) landscape is in constant flux, a dynamic interplay of evolving expectations…
Expert Mode: Compounding the Impact of Marketing with Agentic AI
The concept of a “compound marketing engine” represents this evolution, promising a paradigm shift in…
Expert Mode: Why Personalization Maturity Is a Strategic Capability, Not a Feature
For more than a decade, personalization has been touted as the holy grail of marketing—delivering…
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