Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a marketing technique that helps boost website traffic organically.…
User Experience (UX)
ce on a product or Web-based platform. User Experience (UX) is the overall experience…
CDP Institute
The CDP Institute was started in 2013 by David Raab, and it consists of…
Return on Experience
This is the return on investment (ROI) that an organization receives from its experience…
Interactive Voice Response (IVR)
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers through…
Incrementality
Incrementality in advertising measurement refers to the causal impact of a marketing or advertising…
Short Message Service (SMS)
Short Message Service (SMS) is a text messaging service component of most telephone, internet,…
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
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Expert Mode
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