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Georgia-Pacific’s Melissa Blunte on consumer understanding at scale: why data gives you precision, not understanding
Georgia-Pacific consumer experience leader Melissa Blunte on why more data creates precision, not understanding — and how to make consumer insight a whole-company job.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, reported on September 8, 2026 that its first agentic campaign in EMEA, run with the programmatic…
AI Mini Stores reported a $24,473.29 client average on Sept. 7, 2026 with no period or denominator. Globe Teleservices counted attendees. Martech news.
Four martech and AI releases carried Sept. 4-6, 2026 datelines from IFA Berlin. Winseed, iFLYTEK, 41caijing and Video Generator published zero outcome data.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Technology Adoption Model (TAM)
The Technology Adoption Model (TAM) is a theoretical framework that explains how users come…
Bronze, Silver, and Gold Data Layers
The Bronze, Silver, and Gold Data Layers are a multi-tiered data architecture approach used…
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Content Marketer
A content marketer is a creative professional who is responsible for creating, managing, and…
Conversion Rate (CR)
Conversion Rate (CR) is a fundamental metric in digital marketing used to measure the…
Business Unit (BU)
A Business Unit (BU) is a distinct subdivision within a larger company that operates…
Line of Business (LOB)
Line of Business (LOB) refers to a category within a company that deals with…
Qualtrics XM Platform
Qualtrics XM Platform is a comprehensive experience management (XM) platform that helps organizations collect,…
Business Value Pyramid
One way to look at business value is by using the Business Value Pyramid…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Customer Lifetime Value (CLV)
This is a calculation of the total value of a customer over their entire…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Latest Research
The more recent insights, trends, and stats to guide your work
Contentful: The Agentic Web: Critical AI Questions for Marketing and CX Leadership
A recent study by Atlantic Re:think and Contentful surveyed 350 marketing decision-makers, revealing five critical areas demanding immediate, concrete answers…
More Industry News
Articles on MarTech, AI, & Customer Experience
How AI Can Help Choose the Right Pages for a Business Website
Every page on a business site should correspond to one question a buyer asks or one task a buyer needs…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The AI Value Illusion and the Marketing Spend Nobody Can See, with Jay Combs from ModelOp
Ask a marketing leader how many AI initiatives their organization is running and you’ll usually…
Expert Mode: The Perk That Never Makes the Press Release: Erin Mittelstaedt on Wellness Investments That Actually Last
Which does more for a company over five years — a wellness platform announced at…
Expert Mode: Moving Beyond the Limits of Traditional A/B Testing
I recently spoke with Nir Weingarten, CEO and founder of Eikona, whose background in AI…
Expert Mode at Ai4: The Sixteenth Tool in a Fifteen-Tool Stack, with Jessica Vose from Kana
Every few years the industry sells marketing a layer that will finally make the rest…
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