A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#684: The founder of Reebok and CEO of Syntilay talk about AI-generated product design
Today we’re going to talk about what it takes to innovate and grow a brand and how things are both…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Headless Architecture
A headless architecture for websites and web applications separates the front end (the user…
Income Producing Activities (IPA)
ncome Producing Activities are defined as any activity that generates revenue for your business.…
B2C (Business to Consumer Marketing)
B2C, or Business to Consumer Marketing, refers to companies, products, and services that sell…
Run of Site (ROS)
Run of Site (ROS) is an advertising buying option that allows advertisements to appear…
Net Promoter Score (NPS)
NPS is how likely a customer would recommend a brand to others. It is…
Subscriber Identity Module (SIM)
A Subscriber Identity Module (SIM) is a small electronic chip used in mobile devices…
Artificial Intelligence (AI)
Artificial Intelligence (A)I refers to the ability of machines to perform tasks that typically…
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More Articles on MarTech, AI, & Customer Experience
CustomerThink: How Agentic AI Can Improve the Customer Experience
This article was written by Greg Kihlström for CustomerThink. Despite the hype, the statistics, and some high-profile case studies, many…
