A Guide to Marketing Technology and CX

It is critical to understand the importance of establishing clear governance for AI within organizations. There is a need for visibility into how generative AI is being used and stresses the importance of implementing frameworks for governance and compliance.

The evolution of attention in marketing has been a fascinating journey, shaped by the ever-changing landscape of technology, consumer behavior, and the competitive marketplace.

Customer journey maps drive empathy by providing a holistic view of the customer experience from the customer's perspective.

Many organizations face challenges of misalignment between product and tech organizations that are holding the organization back from greater success.

Continuous skill development through the Dojo model is a powerful approach that organizations can use to transform their learning culture and drive innovation.

Artificial Intelligence (AI) has revolutionized the way businesses leverage data to gain insights and make informed decisions. In the podcast interview, Alan Gilleo discusses how AI, specifically the technology GPT and other large language models, has enabled their company to analyze vast amounts of data quickly and efficiently.

Setting clear and realistic goals is essential for the success of any organization. Let's discuss the importance of managing expectations and setting ambitious yet achievable visions was highlighted as key factors in driving organizational growth and success.

Continuous skill development through hands-on practice is a crucial aspect of professional growth in today's rapidly evolving landscape.