A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#655: AI and Automation in the supply chain with Nick Stuart, RSM
Joining me today is Nick Stuart, US Consumer Products Senior Analyst at RSM, where he focuses on AI and automation’s…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Opportunity Cost
Opportunity cost refers to the loss of potential gain from other alternatives when one…
Health Insurance Portability and Accountability Act (HIPAA)
HIPAA—the Health Insurance Portability and Accountability Act—is a federal law that was passed in…
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a marketing technique that helps boost website traffic organically.…
Robotic Process Automation (RPA)
Robotic process automation (RPA) is a technology that uses software robots to automate repetitive,…
Bounce Rate
Bounce rate measures the percentage of visitors who land on your website and then…
Available to Renew (ATR)
Available to Renew (ATR) is a sales and business metric that represents the total…
Operational Debt
Operational debt refers to the accumulation of unfinished tasks, projects, or initiatives that are…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
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Intentionally investing in your personal brand
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