A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#664: Tying CX outcomes to commercial goals with Markus Engel and Linzi Hindle at DHL
Today we will talk about taking customer experience further and tying CX outcomes to commercial goals. To help me discuss…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
House of the Customer defines the components and structure needed for organizations to create…
Health Insurance Portability and Accountability Act (HIPAA)
HIPAA—the Health Insurance Portability and Accountability Act—is a federal law that was passed in…
Application Programming Interface (API)
An Application Programming Interface (API) is a set of protocols, tools, and routines for…
Culture Quadrant
Based on the original academic research done to produce the Competing Values Framework (CVF),…
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a marketing technique that helps boost website traffic organically.…
Operational Debt
Operational debt refers to the accumulation of unfinished tasks, projects, or initiatives that are…
Bounce Rate
Bounce rate measures the percentage of visitors who land on your website and then…
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The Agile Brand Guide® Book Series
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More Articles on MarTech, AI, & Customer Experience
AI adoption is shifting workplace dynamics
The rapid integration of artificial intelligence (AI) into the workplace is reshaping organizational dynamics in profound ways. As companies increasingly…
