A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#132 David vs. Goliath: Competing with the Big Banks on Customer Experience
What does it really take for smaller banks and mid-sized businesses to triumph over industry giants while still delivering exceptional…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Expert Mode: Connecting the Dots Between CX and Commercial Goals at DHL Supply Chain
In today’s fiercely competitive global marketplace, achieving customer loyalty requires more than simply meeting expectations—it…
Expert Mode: The Transformational Role of AI in Retail Advertising
Few advancements have reshaped retail marketing as profoundly as artificial intelligence. What was once an…
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More Articles on MarTech, AI, & Customer Experience
Harnessing AI to accelerate agile marketing and innovation
For agile brands, the fusion of agile methodologies with artificial intelligence (AI) is emerging as a game-changer. By embedding AI…
