Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Protected Health Information (PHI)
Protected Health Information (PHI) includes any piece of data that identifies a patient’s medical…
House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
House of the Customer defines the components and structure needed for organizations to create…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
Incrementality
Incrementality in advertising measurement refers to the causal impact of a marketing or advertising…
Website
common topic, which could relate to a brand, an individual, product, cause, or organization.
3 Types of Project Management Offices (PMOs)
There are three types of Project Management Offices which each have a different type…
Time to Value (TTV)
Time to Value (TTV) is a critical metric in the evaluation of marketing technology…
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More Articles on MarTech, AI, & Customer Experience
Slow Down to Speed Up: A Strategic Approach to Implementation
The rapid evolution of artificial intelligence (AI) has captured the imagination of many executives and organizations. The excitement surrounding tools…
