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Home » Martechipedia Wiki » Terms » Channel Switching

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Channel Switching

Definition

The idea that a single consumer may move between (“switch”) various devices and methods of interacting with a brand before, during, and after a sale.

Mentioned in House of the Customer (2023).

Channel Switching: 2007 vs. 2022
Channel Switching: 2007 vs. 2022

Related

  • 1:1 Omnichannel Experience
  • Customer Data Platform (CDP)

Products

Resources

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  • Concepts
    • Data Science for Marketers
      • Data Science (for Marketers)
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    • Center of Experience
      • _Center of Experience
      • Brand (Component of the Center of Experience)
      • Brand Experience (Component of the Center of Experience)
      • Culture (Component of The Center of Experience)
      • Data (Component of The Center of Experience)
      • Environment (Component of the Center of Experience)
      • Governance (Component of the Center of Experience)
      • Measurement (Component of The Center of Experience)
      • Platform (Component of the Center of Experience)
    • Branding Evolution
      • _The Evolution of Brands
      • 1 Brand as Object (Evolution of Brands)
      • 2 Brand as Idea (Evolution of Brands)
      • 3 Brand as Experience (Evolution of Brands)
      • 4 Brand as Relationship (Evolution of Brands)
      • 5 Brand as Facilitator (Evolution of Brands)
    • Dimensions of Personalized Experience
      • Logic (Dimensions of Personalized Experiences)
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    • Simple Prioritization Framework
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      • _North Star Goals
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      • Sprint Backlog (Scrum Element)
      • Sprint Goal (Scrum Elements)
      • Sprint Planning Meeting (Scrum Element)
      • Sprint Retrospective (Scrum Element)
  • Platforms
    • Consent Management Platform (CMP)
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    • Customer Journey Orchestration (CJO)
    • Data Clean Room
    • Data Management Platform (DMP)
    • Digital Experience Platform (DXP)
    • Customer Data Platform (CDP)
    • Customer Relationship Management (CRM)
    • Content Management System (CMS)
  • Tactics
    • A/B Testing
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    • Brand Garden
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    • Website
  • Terms
    • Account-Based Marketing (ABM)
    • AIDA - Attention/Awareness, Interest, Desire, Action
    • B2B (Business to Business)
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    • Brand Awareness
    • Business Value
    • Buyer's Journey
    • Call To Action (CTA)
    • Channel Switching
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    • Intrinsic Motivation
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    • Target Audience
    • Total Addressable Market (TAM)
    • Visitor Segmentation
    • Wireframes
    • Word of Mouth Marketing (WOM)
  • Books
    • Digital Delight: Planning, measuring, and optimizing great digital CX and EX
    • House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
    • Meaningful Measurement of the Customer Experience (2022)
    • The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
    • The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience
    • The Center of Experience (2020)
  • Resources
    • CDP Institute
    • Chiefmartec Marketing Technology Landscape (Infographic)
    • Hubspot Ultimate Dictionary of Marketing Terms
    • The Agile Brand with Greg Kihlström Podcast
  • Roles & Teams
    • Marketing Operations
  • History and Background
    • History of Search Engines
    • History of the Customer Data Platform (CDP)

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