A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#648: Breaking down silos between paid and organic search with Matt Shenton, Croud
Retailers are constantly shifting budgets between paid search and SEO—but are they missing opportunities by treating them as separate silos?…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Interactive Voice Response (IVR)
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers through…
Multivariate Testing (MVT)
Multivariate Testing (MVT) is an advanced statistical method used primarily in digital marketing to…
Definition of Done (Scrum Elements)
The definition of done is the criteria that must be met by an item…
Content Management System (CMS)
A Content Management System (CMS) is a web application that allows users to create,…
Short Message Service (SMS)
Short Message Service (SMS) is a text messaging service component of most telephone, internet,…
Roles of a Data Science Team
There are many ways that a data science team can be structured. This may…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
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More Articles on MarTech, AI, & Customer Experience
Enhancing customer engagement with personalized SMS
Businesses are constantly seeking effective ways to connect with their customers. Among various communication channels, SMS (Short Message Service) has…
