A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#649: How to look at ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune
In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Marketing Qualified Lead (MQL)
A marketing qualified lead (MQL) is a potential customer that has been identified as…
Interactive Voice Response (IVR)
Interactive Voice Response (IVR) is an automated telephony system that interacts with callers through…
Content Management System (CMS)
A Content Management System (CMS) is a web application that allows users to create,…
Multivariate Testing (MVT)
Multivariate Testing (MVT) is an advanced statistical method used primarily in digital marketing to…
Definition of Done (Scrum Elements)
The definition of done is the criteria that must be met by an item…
Short Message Service (SMS)
Short Message Service (SMS) is a text messaging service component of most telephone, internet,…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
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More Articles on MarTech, AI, & Customer Experience
The importance of End-to-End AI Integration
The potential of artificial intelligence (AI) to transform customer experiences and drive business growth is immense. However, despite the vast…
