A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Problem First Approach (PFA)
The Problem First Approach (PFA) is a decision-making and problem-solving methodology that emphasizes identifying…
Marketing Qualified Lead (MQL)
A marketing qualified lead (MQL) is a potential customer that has been identified as…
Out of Home (OOH)
Out of Home (OOH) advertising refers to any form of advertising media that reaches…
Website
common topic, which could relate to a brand, an individual, product, cause, or organization.
Organizational Change Management (OCM)
Organizational Change Management (OCM) refers to the framework and processes that address the people…
Definition of Done (Scrum Elements)
The definition of done is the criteria that must be met by an item…
Short Message Service (SMS)
Short Message Service (SMS) is a text messaging service component of most telephone, internet,…
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More Articles on MarTech, AI, & Customer Experience
Measuring Out-of-Home Advertising
As digital channels often dominate discussions about advertisement measurement, the significance of out-of-home (OOH) advertising is being increasingly recognized—not just…
