A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#646: AI in e-commerce with Oren Inditzky, Wix
Starting an online store is easier than it used to be, but aren’t there still a ton of things you…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Change Management
Change management is the process of planning, implementing, and managing organizational change.
Software as a Service (SaaS)
SaaS is a delivery model in which software applications are hosted by a third-party…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
Organizational Semiotics (OS)
Organizational Semiotics (OS) is the study of how signs, symbols, and meaning are used…
3rd party data
hird-party data is not directly collected or owned by your brand. It is data…
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
AIDA – Attention/Awareness, Interest, Desire, Action
AIDA is an acronym for Attention, Interest, Desire, and Action. It represents the four…
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More Articles on MarTech, AI, & Customer Experience
Balancing Personalization with Data Privacy
The demand for personalized experiences is at an all-time high. Consumers increasingly expect brands to understand their preferences and deliver…
