A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
CDP Institute
The CDP Institute was started in 2013 by David Raab, and it consists of…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
Experience Debt
Experience debt can be defined as the gap between a customer’s expectations and the…
Sprint Backlog (Scrum Element)
As compared to the product backlog, the Sprint backlog is a more orderly work…
Experience Maturity
This is the measurement of how advanced an organization’s employee and customer experience processes,…
Failure Mode and Effects Analysis (FMEA)
Failure Mode and Effects Analysis (FMEA) is a structured approach to identifying and addressing…
Conversational Marketing
Conversational marketing is a type of marketing that leverages real-time, one-to-one conversations to engage…
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More Articles on MarTech, AI, & Customer Experience
Navigating new brand loyalty strategies
Brand loyalty has traditionally been built on consistent customer experiences, trust, and emotional connections. However, as Ian points out, the…
